Best Sellers (Black Friday)

Build them up and knock them down--14 soft blocks combine in endless creative combinations . . . and topple with a gentle bounce that makes the...

Under the sea exploration is at your baby’s fingertips with Opus’s Ocean of Discovery™ Tummy Time Water Mat, featuring Baby Einstein’s Opus the Oct...

Baby can sort and stack the rings, then bat at the base to watch it rock back and forth. Bright colors, shiny reflections and swirling beads stimul...

With so much to touch and explore, this is the ultimate infant ball! Bababall is woven together by a series of bands made of different textures, v...

Oh, baby! Leslie Patricelli’s one-haired wonder returns to share the love.When you’re an adorable bald baby, your family finds lots of ways to sho...

Your little one will be delighted and engrossed with the Color Wheel Clutching Toy from HABA! This adorable clutching toy features a naturally colo...

YES! This must-have toddler title sheds light on some concepts with a comical flair.Yanking cat by tail: no NO. Gentle pat on back: yes YES. And it...

Ideal for baths or dips in the pool our hooded towel is perfect for newborns to age 18 months. Made of a spa-grade natural terry toweling on the in...

Karen Katz's adorable babies play peekaboo in this delightful interactive book.Where are Baby's hands? Under the bubbles! Where are baby's eyes? Un...

The Winkel rattle and teether, by Manhattan Toy, is an award winning classic, a true ̢‰â?Òmust have̢‰âÂå? for parents and infants. Its maze of soft...

Shape sorting is a piece of cake with the Sort & Sweet Cupcakes Shape Sorter from Bright Starts! Each of the 6 easy-to-grasp cupcakes encourage...

A great toy storage bag that doubles as a play mat - an easy way to keep toys in one place, ready for play! The sturdy cotton and handles make it e...

Muffin the Moose has colorful, satin, knottie legs and multiple textures on her hooves with fun crinkles and jingles. Her large, textured antlers a...

MouseLittle Grip Rattle Mouse from Lamaze loves to shake and wiggle about Perched on a rattling strawberry that fits perfectly into your baby’s han...

Hooray! SPLASH! Leslie Patricellií¢ä‰å??s beloved Baby is back!Ití¢ä‰å??s time for a bath! Whee! And Baby obliges as only he can, playing with bubb...

Learning about opposites has never been more fun - or funny - than with this winning board book. Yummy!Spaghetti is yummy, but worms - and blue cra...

Playtime is a whale of sensory silliness with the Whale-a-roo from Bright Starts. Surprise baby with cause and effect by pulling on the whale tail ...

Soothing sore gums has never been sweeter with our sunshine and popsicle shaped Sunny Soothers multi-textured teethers from Bright Starts. You’ll g...

Made of soft matter, babies will have fun handling, throwing, rolling, crawling to the ball and even seeing it bouncing, while developing their spe...

This "farmyard" is full of noisy animals and compact enough to take anywhere! Four animals sound off with their animal songs and play a lively melo...

Soft books help little ones discover the joy of reading. Engage them early with the Find the Frog? soft activity book. Help find this adorable Frog...

This favourite Munsch story is now a colourful, durable board book edition designed just for toddlers!Luke gets up early one Saturday morning and f...