New Arrivals (Black Friday

See the world in different colors, or mix the colors to create as many colour combinations as you like! This peacock has 5 tail feathers with colo...

The brightly colored material is soft and flexible, yet durable enough for lots of touching and squeezing. Each shape has a recognizable geometr...

Roylco’s award winning Sensory Beads are now available in a beautiful box of 6! For a limited time only, these fidget-friendly think toys will hel...

Stack ’em up and build a world of imagination with the Grab & Stack Blocks from Bright Starts. These 4 soft blocks are made to capture your bab...

Groovy Fruit NeeDoh is just what you need to get your fruit and fun fix in one! Give this cute fruit a squeeze, a squish, a pull, or a ...

Get groovy with a whole bunch of Teenie Nee Doh to squish and squeeze! Gobs of Globs is a pack of 18 teenie weenie groovy globs in an excit...

This extra shaggy, soft, and snuggable Dohzee is next level! Furry Dohzee is coated in a vibrant rainbow plush and has the most perfect pillowy...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Groovy Glob is all grown up; the bigger the Needo...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Shaggy NeeDoh is the squishy, squeezy, super-shaggy, ...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Color Changing NeeDoh brings this Groovy Glob to a wh...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Crystal Nee Doh is a groovy Glob of gratifying go...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Atomic Nee Doh is breaking the boundaries of fidget b...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Classic NeeDoh is the Groovy Glob that started it all...

Plus-Plus is a unique kind of construction toy. Its one simple shape produces endless possibilities - assemble them flat to create a 2-D mosaic or...

Explore new textures, soothe sore gums, and flex those motor skill muscles with the Stack & Teethe™ Multi-Textured Teether Toy from Baby Einste...

The Plus-Plus BIG Learn To Build set contains everything you need to get starting with Plus-Plus BIG. A Guide Book gives step-by step instructions...

Bright colours and soft chunky pieces make Baby Clemmy a wonderful first play set for little ones age 6 to 18 months. Set includes 4 friendly farm ...

Discovery is prismatic with Baby Einstein’s Curiosity Kaleidoscope™ Electronic Toy. Squeeze the colored handle to see the corresponding hue light ...

Kick things up to a whole new living-room-level with the 4-in-1 Groovin’ Kicks Piano & Drum Kick Gym from Bright Starts! Every tap of baby’s to...