25% Off Lamaze, Bright Starts & Baby Einstein

These cuddly characters have teethable feet for baby's tender gums. Made of high-quality plush fabric, they are perfect for snuggling and have crin...

Explore new textures, soothe sore gums, and flex those motor skill muscles with the Stack & Teethe™ Multi-Textured Teether Toy from Baby Einste...

Capture baby's attention with the Curiosity Clutch by Baby Einstein™. Your little one will stay busy and engaged as they grasp, pop, twist, press,...

The Baby Einstein Ocean Explorers Sensory Splash Water Mat is a refillable water mat perfect for tummy time exploration. This soft, refillable mat ...

Under the sea exploration is at your baby’s fingertips with Opus’s Ocean of Discovery™ Tummy Time Water Mat, featuring Baby Einstein’s Opus the Oct...

Encourage baby’s fine motor skills and sensory discovery with the Baby Einstein Touch of Nature Sensory Toy. This set of 4, BPA-free sensory toys f...

Tune into fine motor skill development and cause and effect discovery with the Baby Einstein + Hape Discovery FM Radio Toy Radio. Featuring 40+ mel...

ENTERTAINING SOFT TOYS FOR BABIES: Arty Says Cheese is sure to put a smile on babies' faces. The fluffy, cuddly plush has a cute peekaboo crinkly ...

Soothing sore gums has never been sweeter with our sunshine and popsicle shaped Sunny Soothers multi-textured teethers from Bright Starts. You’ll g...

Shape sorting is a piece of cake with the Sort & Sweet Cupcakes Shape Sorter from Bright Starts! Each of the 6 easy-to-grasp cupcakes encourage...

Add a sweet glow to nighttime routines and daytime play with the Hug-a-bye Baby from Bright Starts. The soft elephant stuffed animal plays 20+ min...

Pull the clip so that the cockerel head moves up and down and the tail moves back and forth bright colours and contrasting patterns, multiple textu...

ENTERTAINING SOFT TOYS FOR BABIES: Lovey the Pug is sure to put a smile on babies' faces. The fluffy, cuddly plush has crinkly ears and a sparkly ...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

Color learning is a snap with the Baby Einstein + Hape Learning Lens Toy Camera. Two interactive features engage baby in pretend play and color lea...

ENTERTAINING SOFT TOYS FOR BABIES: Alise the Axolotl is sure to put a smile on babies' faces. The fluffy, cuddly plush has a crinkly tail and ears...

Bonding Moments: Fabric sensory book unfolds to a variety of fun scenes and colors, promoting close, nurturing interactions between baby and careg...

CUDDLY SOFT TOY - Jasmine features a brightly coloured, soft plush body that's ideal for cuddling and encourages tactile stimulation. With lots to...

A perfect first stacker for baby!Inside each textured cube is a ball that rattles. But it does more than that! As little ones stack the cubes onto ...

Stack ’em up and build a world of imagination with the Grab & Stack Blocks from Bright Starts. These 4 soft blocks are made to capture your bab...

Playtime is a whale of sensory silliness with the Whale-a-roo from Bright Starts. Surprise baby with cause and effect by pulling on the whale tail ...

ABC's, 123's and more. This interactive activity toy will keep baby entertained with tons of fun features. Introduces baby to animals, shapes, colo...

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

Help baby get an easy grip on new discoveries with the Baby Einstein Grip & Spin Oball Rattle Toy. This BPA-free, easy grasp spinner ball featu...