25% Off Lamaze, Bright Starts & Baby Einstein

The Lamaze Musical Inchworm is filled with surprises that mom and baby will love to explore together! This soft plush toy is made of high qua...

Give baby a real taste of adventure with the curious explorers baby book. This story-turned-teething-toy follows baby Einstein characters through t...

Pull the clip so that the cockerel head moves up and down and the tail moves back and forth bright colours and contrasting patterns, multiple textu...

Encourage baby’s fine motor skills and sensory discovery with the Baby Einstein Touch of Nature Sensory Toy. This set of 4, BPA-free sensory toys f...

ENTERTAINING SOFT TOYS FOR BABIES: Arty Says Cheese is sure to put a smile on babies' faces. The fluffy, cuddly plush has a cute peekaboo crinkly ...

CUDDLY SOFT TOY - Jasmine features a brightly coloured, soft plush body that's ideal for cuddling and encourages tactile stimulation. With lots to...

Finally – a security blanket that won’t get dropped and left behind. With the removable toy link, you can easily hook this soothing blanket to the...

ENTERTAINING SOFT TOYS FOR BABIES: Lovey the Pug is sure to put a smile on babies' faces. The fluffy, cuddly plush has crinkly ears and a sparkly ...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

ENTERTAINING SOFT TOYS FOR BABIES: Alise the Axolotl is sure to put a smile on babies' faces. The fluffy, cuddly plush has a crinkly tail and ears...

Bonding Moments: Fabric sensory book unfolds to a variety of fun scenes and colors, promoting close, nurturing interactions between baby and careg...

The Baby Einstein Ocean Explorers Neptune’s Cuddly Composer Musical Discovery Toy is a soft plush that comforts and entertains baby as they explore...

The Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on...

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

Cuddly Toys: Meet Olivia! She's brightly colored with a friendly embroidered face, a textured skirt, and a rattle flower to keep any baby or toddl...

It’s monkey see, monkey chew with the Hungry Monkey water mat from Bright Starts! Simply fill the center of the play mat with water and blow up the...