3 - 5 Years

Ride off on a magical adventure with the princess unicorn carry case. Take a ride through the castle grounds with your magical creature. When play...

Be sure to keep up with the latest fads! The Trendsetters Collection offers you an insight on what’s most popular in the quick-paced world around ...

A good day is just a squeeze away with Orangesicle SCENTsory Putty™! Bright and refreshing, it’s scented with juicy orange, sparkling sugar, and c...

Have you discovered Magnetibooks yet? These portable, educational magnetic books are loved by young and old alike! So, how do they work? This magn...

Rev up playtime and take imaginations for a spin with this realistic play steering wheel mounted on a sturdy wooden dashboard with lights...

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Get busy inventing with this kit containing over three exciting experiments. As children aged four and over complete each experiment, they will cre...

Beep! Beep! Fresh snacks coming your way! Use the real chalkboard to announce your daily specials, and take customer’s orders on the order pad. Do...

Design beautiful wooden jewelry to your heart's content! This lovable kids' jewelry set features pretty heart-shaped beads in a variety of sizes. A...

Create 6 beautiful beaded snoflakes, perfect for decorating your tree, or use them to adorn packages. Hanging ribbon and gift envelopes are include...

Imaginations are off to the races with MAGNA-TILES Cars!Build cars, trucks, trains and more! The Cars 2-Piece Set comes with a pair of wheeled, mag...

Imaginations are off to the races with MAGNA-TILES Cars!Build cars, trucks, trains and more! The Cars 2-Piece Set comes with a pair of wheeled, mag...

Beep, beep!  Someone new is zooming around the MAGNA-TILES® world.  These unique Dashers are designed to ride along traditional Squares, as well as...

MAGNA-TILES pieces can do it all, including going small!The MAGNA-TILES microMAGS line is the next evolution in magnetic building, but it's also 10...

Are you ready to pick out the perfect pumpkin? Make sure you visit Otto's farm — he grows the best pumpkins around! Otto wins the contest for the l...

SUPER SOFT - Made from incredibly cozy- polyester fiber, these squishy toys have a marshmallow-like texture that's pillow-soft LOVABLE BUDDIES: Of...

Designed with vehicle enthusiasts in mind, this pack takes magnetic tile play up a gear! Featuring our iconic REVERSIBLE transport base in light gr...

Perfectly sized Squishmallows- These plushies are warm cuddly fun and the right size for taking with you wherever you go Suitable for all ages.

Dive into underwater adventures and explore pretend-play swimming with the Our Generation Scuba Season outfit for 18-inch dolls! Whether it’s searc...

Create bright styles while shining inside and out with Veronika! This Our Generation 18-inch doll has a flair for expressing her creativity. Her vi...

Melissa & Doug Sticker WOW! is a whole new way to play with stickers – use the cute, collectible character to stamp fantasy-themed stickers on...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Ahoy, young adventurers! Prepare for high-seas hijinks with our Children's Pirate Hat Headband and Eye Patch set – the ultimate gear for little buc...

Discover GraviTrax JUNIOR, the construction range from 3 years old! GraviTrax Junior allows children from 3 years old to learn the construction of ...