Black Friday 2018

Toddler Bath Toy Playset: Peppa’s House is awash with bright ideas, with its own bath and working shower upstairs and a spinning washing machine d...

What a great way to inspire little ones to become heroes! This 5-piece set includes a shirt, hat, badge, walkie talkie, and of course handcuffs! Hi...

Introducing our enchanting Unicorn Cuddly Cape, a whimsical accessory that will add a touch of magic and glamour to your wardrobe! Crafted ...

Our Ice Queen Princess Hair Braid features a delicate arrangement of glistening snowflakes that cascade down the blond hair braid like a ma...

Mermaid Face Crystals are the perfect accessory for any aspiring mermaid! This set of vibrant blue face crystals are perfect for your next party, b...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

FUN INTERACTIVE APP: SAVE on in-App content with promo code provided inside the package. You get FREE ACCESS to HEY CLAY App that is a fascinating...

This stress ball will help you mellow out! Feeling Stressed? Then you knead Nee-Doh! Grab a glob and give a squeeze. The experience will blow your ...

THE ULTIMATE IMMERSIVE VR / AR LEARNING EXPERIENCE - Includes a 90 page book wtih 24 delicious recipes containing detailed, step-by-step instructi...

Prepare to be ah-mazed. Metropolis is our largest set yet, so children can build anything their imagination desires — from city skylines to medieva...

Car-loving kiddos, we have something for you!Introducing MAGNA-TILES Downhill Duo 40-Piece set, the first fully magnetic racing adventure that's de...

Blast off into cosmic creativity and discover new ways to play with the one-of-a-kind Space Shuttle that conveniently stores all pieces after play....

Dive into underwater adventures and explore pretend-play swimming with the Our Generation Scuba Season outfit for 18-inch dolls! Whether it’s searc...

Learn how important cleanliness is on city streets to ensure smooth traffic. Support the city cleaning team in their work with a powerful sweeper ...

Make music, explore sounds, and learn rhythm with the Baby Einstein + Hape DJ Discovery Magic Touch Turntable. 50 melodies and sounds let baby put ...

Create bright styles while shining inside and out with Veronika! This Our Generation 18-inch doll has a flair for expressing her creativity. Her vi...

What potion will your little wizard concoct today? Thanks to this kit for creating magic potions, filters and other drinks will no longer hold any ...

Introducing our Bunny Cape – a whimsical delight for your little one's dress-up adventures! This enchanting cape is made of soft, snowy white fur, ...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Keep your marbles masterfully organized with our stackable “GraviTrax Ball Box” set, complete with 4 snap-shut boxes and 12 new marbles!Don’t lose ...

Get ready for some fairy tale search-and-find fun. Roll the dice and round the board, sneaking a peek at treasures hidden in the enchanted forest a...

You’re invited to a cupcake party with Mickey Mouse, Minnie Mouse, and other beloved Disney characters! Collect the ingredients on your Recipe card...

Let's Play! Put all the colored-shaped pieces near the game board where all players can reach them. The youngest player begins by rolling the two d...