Cognitive Development

Crayola craft kit: This fun arts and crafts kit for kids includes 3 Spiro gears, 6 Pip-Squeaks markers, 3 ink bottles, 15 paper discs, 1 base un...

Rubik's 3X3 Cube Keychain is the exact same and incredibly addictive, multi-dimensional challenge that has fascinated puzzle fans around the world...

It's time to mix up your color play! With the Crayola Marker Mixer art kit for kids, they can create their own dual-colored markers. Fans of the Cr...

Rock painting kit for kids: create unique glow in the dark painted rocks Customize your painted rocks with easy to use fluorescent and glow in the...

SNAP CIRCUITS® introduces "Snap-2-Bric Technology" to energize your brick building experience! This kit adds circuitry to the most popular brick ...

Jump into the kitchen with Professor Maxwell, and discover the wonderful world of food science while making real meals and snacks! This award winni...

One murder… 6 suspects. In this suspenseful Clue game, players have to find out who's responsible for murdering Mr. Boddy of Tudor Mansion in his o...

Watch and be amazed at what your music can do with the new Snap Circuits Lights. Connect your iPod or any MP3 player and enjoy your music as the li...

When cardboard creatures come magically to life, a boy must save his town from disaster.After Cam's down-and-out father gives him a cardboard box f...

Made From Durable Material And Designed For Little Kids With Big Imaginations, This Cool Toy Bin Alternative Adds Bold Color With Its Graphic Imag...

MAGNA-TILES® fans have spoken!  Most requested and highly anticipated, the new MAGNA-TILES® XTRAS Roads 12-Piece Set allows little ones to create c...

Beep, beep!  Someone new is zooming around the MAGNA-TILES® world.  These unique Dashers are designed to ride along traditional Squares, as well as...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers lov...

Build gravity-defying thrills that will leave you on the edge of your seat! Assemble a high-quality foot-and-a-half tall chipboard gravity drop tow...

This gingerbread boy is ready for action! Jordan went to school to be a firefighter AND an EMT, so he is one of Mrs. Claus’ favorite holiday helper...

50 PIECE PACK – Contains 1x Train/Truck, 2 x Car Bases, 3 x Equilateral triangles, 3 x Right angle triangles, 2 x Isosceles triangles, 15 x Door p...

42 PIECE PACK – Contains 6 x Large squares and 36 x Small squares in every vibrant rainbow colour! All tiles feature our unique bevelled design, a...

Featuring all our standard tile shapes in 8 unique earthy pastel colours PLUS two car bases, this pack is the ultimate option to kickstart or grow ...

Discover your inner engineer, artist and designer when you build and create with the Pastel Starter Pack! Featuring a variety of small and large sq...

Toys That Teach: This clay set for kids encourages creativity and self-expression as they mold the clay into lines, polka dots and other designs, ...

Games That Teach: This exciting addition to your classic board games for kids and families uses tiny hand-shaped tweezers to pick up items, boosti...

Spin, kick, WIN!Fit the parts together to build the stadium and then grab the two included Foosbots. When you squeeze your Foosbot's arms, it spins...

Take kids aged 9 and up on a magical LEGO® adventure to the land of Oz with the Welcome to Emerald City (75684) collectible toy. Young builders rec...