Cognitive Development

Watch and be amazed at what your music can do with the new Snap Circuits Lights. Connect your iPod or any MP3 player and enjoy your music as the li...

Begin you Snap Circuit Experience with a wonderful introduction to problem solving, following directions, and the satisfaction of a job well done. ...

Paint, bake, and display Paint a trio of one-of-a-kind vases with the materials and supplies in the award winning Paint Your Own Porcelain Vases fr...

Get ready for some puzzle-solving fun! This brain-boosting, make-you-think, point-of-view game challenges players to build 3-D puzzles from differe...

Encourage an early love of STEM learning with this one-of-a-kind City Building Set. Your little engineers can create their own skyscrapers, cranes,...

Paul Klee's Flower Myth is an inspring lesson in composition and use of mixed media. The finished product is a beautiful three dimesnional piece of...

Speed, power, catapults, and collisions! Physics and engineering are full of action! Kids will have the 20 models in this introductory kit racing, ...

Crisscrosses and double-unders are all good for the planet when they are done with the Green Toys Jump Rope. This eco-jumper is made with US-made 1...

What’s a guy gotta do to get some freckles? This perennial bestselling favorite from Judy Blume has a fresh new look!More than anything in the wor...

Explore the world of botany science with the Grow N' Glow Terrarium! This science exploration kit allows you to craft, plant, water and grow your o...

Lots of cool vehicles from racing cars to retro vans and dump trucks. This spiral bound coloring & ARTivity book comes with a sturdy handle and...

Whether your child is on a lunar adventure, stargazing or just in need of some dim lighting, this glow in the dark kit will ignite imaginations, ev...

Down on the farm, the chickens are as happy as can be on their perch. But when one moves, everything starts to wobble! Get the chickens, wagon whee...

The Alex Toys My First Sewing Kit will introduce children to the creative world of sewing. It’s a skill that lasts a lifetime and can be used to m...

ALEX Toys Let's Cook Ultimate Chef Set lets little chefs' imaginations run wild as a cooking show host, restaurant chef, baker and more! The 52 pie...

It's easy to do, just peel off portions of the pre-cut sticky board, sprinkle the sand with the no mess sand straw, and voila - perfect sand art! A...

Imaginations are off to the races with MAGNA-TILES Cars!Build cars, trucks, trains and more! The Cars 2-Piece Set comes with a pair of wheeled, mag...

Creativity sparks in the dark!  Grab these unique Glow tiles for your favorite little builder to create towering castles and roaring rockets that l...

Peanut butter and jelly, MAGNA-TILES and Meaningful Play, microMAGS tiles and Classic tiles - some combos just work!In fact, our kid testers loved ...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers lov...

MAGNA-TILES pieces can do it all, including going small!The MAGNA-TILES microMAGS line is the next evolution in magnetic building, but it's also 10...

Dig and discover dinosaur bones with the Kinetic Sand Dino XCavate! Open your dino crate with the 2-in-1 crowbar featuring a pickaxe and shovel. Pr...

Build gravity-defying thrills that will leave you on the edge of your seat! Assemble a high-quality foot-and-a-half tall chipboard gravity drop tow...

The holidays are where the sweetest memories are made, so it's only fitting to customize an Ornament keepsake that will last for generations to com...