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Soothing sore gums has never been sweeter with our sunshine and popsicle shaped Sunny Soothers multi-textured teethers from Bright Starts. You’ll g...

Match magnets to pictures to recreate imaginative Blue’s Clues & You! scenes in Blue’’s kitchen, living room, front yard, and outside!...

This bath book and its submarine foam figurine will develop your child's imagination. He can go on an adventure with his submarine which will take ...

It's time to get to grips with the alphabet! Introducing a toy that will amuse your child whilst prompting them to discover the letters of the alph...

A coloured drawing board for learning to draw with original removable rulers, but also an activity suite with songs and nursery rhymes for finding ...

This toy is all about building the tallest tower you can - and then knocking it down again! Little kids will absolutely love it! They will have hou...

Best for ages: 4+ Years Highlights The coolest kids' smartwatch brand is here—the KidiZoom® Smartwatch DX3. Description The kid-friendly DX3 feat...

Count and learn with the adorable Colourful Counting Red Panda™! This interactive friend teaches about colours, counting and music with playf...

Best for ages: 12 to 36 Months Highlights All aboard for discovery and learning with the 4-in-1 Learning Letters Train™! Description Take kids from...

Capture smiles and learning with the Fun-2-3 Instant Camera! This pretend camera inspires imaginary play with picture-taking activities and pop-up ...

Add a sweet glow to nighttime routines and daytime play with the Hug-a-bye Baby from Bright Starts. The soft elephant stuffed animal plays 20+ min...

This fantastic, first-of-its-kind harmonica will light up and teach you to play five tunes! Simply connect the harmonica to the Light Up Play Panel...

Parents' Choice Foundation Review: For a full review of Dimpl Digits from the Parents' Choice Awards Foundation, click HERE.Touch, push, pop, and l...

Five-alarm fun in the bathtub! Ready Freddy is a battery-operated fire hydrant bath toy that easily attaches to the bathtub with suction cups. Pull...

Roll the 3 plastic balls through the tunnels, drops and curves. This 30-piece, all-plastic set includes spinners, funnels, a trampoline bouncer, 3 ...

An 11-piece intermediate stacking toy that will launch early cognitive development to infinity and beyond! Cleverly designed to be an all-in-one st...

This fun magnetic maze is a fun way to travel through the jungle and learn about our wild animal friends. You can tilt the board or use the wand to...

An extra - large (145 X 100 cm / 57 X 39 inch) thickly padded, extra soft activity playmat. Folds to become a Carrying bag for playmat toys and p...

It's time for number games and more with the Peppa Pig Learning Watch! Peppa Pig makes the learning come alive with a wristwatch that entertains wi...

What's playful, bright and soft all over? The Soft and Smart Sensory Cube is the answer to your baby's developing need to explore. This grow-with-m...

The world’s first newborn water sensory bath mobile that spins and sprinkles creating a multi-sensory fascinating engaging and experience for baby....

B. Fun Keys offer hours of fun with lights and sounds that are designed to go easy on grown-up ears. They look just like the real thing, with an as...

Toss them and dive in! Which matey can bag the most booty? It's time for a little treasure hunt in the swimming pool with the pirate diving set fro...

A play place for all your pals, including A, B and C! Includes: 26 alphabet tiles to help you learn your ABCs.