Gifts Under $50

Best for ages: Birth+ Highlights: Find sleep without counting sheep with the 3-in-1 Starry Skies Sheep Soother™. Description: With three ways to us...

Playtime is a whale of sensory silliness with the Whale-a-roo from Bright Starts. Surprise baby with cause and effect by pulling on the whale tail ...

Soothing sore gums has never been sweeter with our sunshine and popsicle shaped Sunny Soothers multi-textured teethers from Bright Starts. You’ll g...

Tummy time feels like a vacation with this totally tropical mat! The Tiki Toy Bar Activity Gym from Bright Starts is packed with playtime fun for d...

Develop gross motor skills and discover language with the help of this tumbling tiger toy! Tinker’s Crawl Along Songs™ Tummy-Time Toy from Baby Ein...

Take tummy time play to the next level with the 3-in-1 Tummy Time Roll-a-Pillar! With three ways to play, this soft caterpillar encourages your ba...

Capture baby's attention with the Curiosity Clutch by Baby Einstein™. Your little one will stay busy and engaged as they grasp, pop, twist, press,...

So much fun with this adorable little pull along pony! Pressing the button and playing with the rolls it will make children laugh with funny sound ...

Bright colours and soft chunky pieces make Baby Clemmy a wonderful first play set for little ones age 6 to 18 months. Set includes 4 friendly farm ...

Count and learn with the adorable Colourful Counting Red Panda™! This interactive friend teaches about colours, counting and music with playf...

Five-piece bath-time play set includes one neoprene crab storage container that floats and four sea creatures. Quick-dry sea creatures include a b...

Discovery is prismatic with Baby Einstein’s Curiosity Kaleidoscope™ Electronic Toy. Squeeze the colored handle to see the corresponding hue light ...

This wooden early-years toy lives up to its name! What could be more fun for little ones aged 12 months and over than picking up the pretty wooden ...

Roll into a ruckus of melody-making fun!The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other s...

The perfect place for baby to lay and play! Wiggle, kick and play on the Giggle Safari™ Prop Mat from Bright Starts™! The removable prop-up pillow ...

An armful of activities to keep baby entertained and engaged, at home or on-the-go. The Baby Einstein™ Activity Arms Octopus™ is a soft, plush frie...

Great minds start little.™ Colors, animals, lights and melodies are right at baby's fingertips during tummy time or sitting play! Make tummy time ...

Get a head start on reading with the ABC Phonics Word Builder! The innovative sound slider feature helps children understand what letters sou...

Get your game on with the Level Up & Learn Controller™! Kids love to imitate the adults around them, and this toy game controller lets them wor...

Hape’s Rattle & Teether Collection is a perfect companion for your teething baby. Made from a safe, rice-based material, the rattle and teethin...

There's something exciting to learn on every page of the My First Scout Book™. Each spread of this touch-and-feel book will delight your baby as t...

A bite-sized buddy for the new nibblers. All natural, rubber gives a smooth matte finish, making it easy to grab and chew. Textured hat is perfect ...

More than a shape sorter--this is an on-the-go activity center! Using nine plastic shapes and the padded carrying case, children can lift crinkly f...

With her dark and contrasting spots, Sophie attracts attention and stimulates baby's sight. With her whistle, Sophie can initially stimulate baby's...