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Stack ’em up and build a world of imagination with the Grab & Stack Blocks from Bright Starts. These 4 soft blocks are made to capture your bab...

Best for ages: 12 to 36 Months Highlights: Gaze at your glorious self in the I See Me Lion Mirror™! Description: Have a giggle when the lion makes...

Best for ages: Birth+ Highlights: Find sleep without counting sheep with the 3-in-1 Starry Skies Sheep Soother™. Description: With three ways to us...

Playtime is a whale of sensory silliness with the Whale-a-roo from Bright Starts. Surprise baby with cause and effect by pulling on the whale tail ...

Remix playtime with a musical activity center that encourages self-expression. The Musical Mix ‘N Roll™ 4-in-1 Activity Walker from Baby Einstein ...

Plush prop pillow makes tummy time fun! Loaded with activities and toys for baby to discover! Dive into discovery from the plush comfort of the Ba...

An extra - large (145 X 100 cm / 57 X 39 inch) thickly padded, extra soft activity playmat. Folds to become a Carrying bag for playmat toys and p...

Hape’s Rattle & Teether Collection is a perfect companion for your teething baby. Made from a safe, rice-based material, the rattle and teethin...

Safe and soft for baby, this ball is made from 100% natural rubber. Bright colours to stimulate baby. 8 small holes to develop baby's curiosity and...

Watch your little one grow and play with the pack, grow & go playmat by VTech. This plush playmat is compact, folds easily for travel and inclu...

Squirt, sprinkle, spin and pour your way through bath times with the Mix and Match Motor Boat from TOMY! Watch it chug merrily through the water as...

The See and Say Book is a unique development toy designed to teach visual recognition in babies. Your baby will be captivated by the bold patterns,...

Soft books help little ones discover the joy of reading. Engage them early with the Find the Frog? soft activity book. Help find this adorable Frog...

ABC's, 123's and more. This interactive activity toy will keep baby entertained with tons of fun features. Introduces baby to animals, shapes, colo...

Celebrate the love between mother and child in this new board book edition of the sweetest story of all!One by one, baby animals are born on the fa...

In this love letter to babies and their families, Barbara Reid captures the special joy that a newborn brings to the world.Welcome, baby, welcome!A...

A comically expressive tot pays tribute to the all-important Binky in a bright, playful board book sure to have instant toddler appeal.Anyone who's...

A colorful, free rolling push-along that features crinkle ears, multiple fabrics, ribbons and shapes perfect for discovery. Includes puppy toys wit...

Take Along Play Activity Spiral includes mirror, tether and crinkle paper on hanging pieces. Assists in developing fine motor skills and teaches ca...

Best for ages: 12 to 36 Months Highlights: Turn handwashing into child's play (mess free!) with the Learning Lights Sudsy Soap™ toy. Description: T...

Tummy time feels like a vacation with this totally tropical mat! The Tiki Toy Bar Activity Gym from Bright Starts is packed with playtime fun for d...

Develop gross motor skills and discover language with the help of this tumbling tiger toy! Tinker’s Crawl Along Songs™ Tummy-Time Toy from Baby Ein...

Take tummy time play to the next level with the 3-in-1 Tummy Time Roll-a-Pillar! With three ways to play, this soft caterpillar encourages your ba...

All the makings of a perfect picnic! 5-piece set includes picnic basket with hinged lids for easy storage, a checkered blanket, pretend sandwich, c...