Toys to Develop Kid's Imagination & Creativity

Put baby in the driver’s seat for discovery and fun with this engaging steering wheel! The Baby Einstein Driving Tunes™ features 8 classical melodi...

The set of 6 sensory blocks consists of 2 visual blocks, 2 auditory blocks, and 2 texture blocks. This toy stimulates touch, feel and sound and als...

Pretend to be a hairstylist with this hair dresser set! Includes scissors, hair dryer, comb, straightener, hair clipper, and a waist bag. Kids will...

PRETEND PLAY: We are in need of a detective! Are you willing to solve the case? This realistic playset comes with a detective bag, pair of glasses,...

Everything you need to shave, look handsome and do like the grown-ups! This shaving set includes 7 wooden accessories: a shaving brush and shaving ...

This great train set lets you build your own town! Unpack everything from the storage box then use the lid to create a cool little town for your pa...

Get a head start on reading with the ABC Phonics Word Builder! The innovative sound slider feature helps children understand what letters sou...

ALEX Discover Snap-To-It Picnic lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each speci...

Crushing it! Create 2 emoji character squishies. A super soft poo and a smiley face you paint and squeeze. Includes 4 colours of paint, 2 sqooshies...

ALEX DIY color Me sqooshies – buddy lets you design and paint 2 soft and squishable characters. The 2.5in pink bunny and Aqua blue bear are made of...

Alex DIY pop and weave basket comes with everything a kid needs to make an adorable pink bunny basket. Snap together the frame pieces, then weave y...

ALEX Discover Snap-To-It Dress Up lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each spec...

Portable playsets that help kids master their motor skills. Oh Snap! Portable playsets that help kids master their motor skills. Snap, button...

We’ve made it easy to create a super-cozy, super-cute throw pillow in no time. Just knot it! Line up the two soft and thick fleece panels over the ...

Amaze friends and family alike with the 4M Kids Magic Set. This magic set contains everything needed to perform twelve amazing magic tricks. The se...

The original award-winning drawing game gets a high-tech boost with Pictionary Air™ 2! Sketch clues in the air and see them on a device or cast to ...

Little fans of the hit Nick Jr. show, Peppa Pig™, will love creating their favorite characters with this book and craft kit! Perfect for building ...

A battery operated jet duck with interchangeable pirate themed accessories that speeds through the tub while firing water! A battery operated je...

The Big Idea Build Humpty’s wall, then knock it down, load it up, and begin again somewhere else with this adorable nursery-rhyme-themed play set! ...

Good things come in small boxes! This cool compact junior inventor toolbox contains everything children aged four and over need to carry out over s...

Put your art in lights! With the Crayola Ultimate Light Board you can create amazing art and display it in a big, bold way. Just draw your masterp...

Whip up delicious playtime smoothies with this pretend play blender! Use the wooden knife to slice and wooden fruits and vegetables, choose other...

You can throw a proper tea party at a moment's notice with the Our Generation Tea for Two Set. With more than 30 playable accessories, your doll wi...

We're on a roll! Includes: 1 top, 1 pair of shorts, 1 helmet, 1 pair of knee pads and 1 pair of rollerblades. Doll sold separately. Dresses an 18...