New Arrivals (Black Friday

Five-piece bath-time play set includes one neoprene crab storage container that floats and four sea creatures. Quick-dry sea creatures include a b...

Parents' Choice Foundation Review: For a full review of Dimpl from the Parents' Choice Awards Foundation, click HERE.Little fingers can't resist th...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Young or old, this unique little keychain provides endles...

EDUCATIONAL PLAY: Learn the alphabet from A to Z in sign language! These multi-functional letter tiles encourage children to learn all 26 letters ...

Discovery is prismatic with Baby Einstein’s Curiosity Kaleidoscope™ Electronic Toy. Squeeze the colored handle to see the corresponding hue light ...

Kick things up to a whole new living-room-level with the 4-in-1 Groovin’ Kicks Piano & Drum Kick Gym from Bright Starts! Every tap of baby’s to...

Shape sorting is a piece of cake with the Sort & Sweet Cupcakes Shape Sorter from Bright Starts! Each of the 6 easy-to-grasp cupcakes encourage...

This wooden early-years toy lives up to its name! What could be more fun for little ones aged 12 months and over than picking up the pretty wooden ...

Remix playtime with a musical activity center that encourages self-expression. The Musical Mix ‘N Roll™ 4-in-1 Activity Walker from Baby Einstein ...

Add a sweet glow to nighttime routines and daytime play with the Hug-a-bye Baby from Bright Starts. The soft elephant stuffed animal plays 20+ min...

Role play as a secret agent with this fully equipped play-set that includes an ID badge, finger scanner, walkie-talkie handset, L-shaped scale ...

Parents' Choice Foundation Review: For a full review of InnyBin from the Parents' Choice Awards Foundation, click HERE.A 2020 Toy of the Year Final...

Roll into a ruckus of melody-making fun!The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other s...

Parents' Choice Foundation Review: For a full review of Dimpl Digits from the Parents' Choice Awards Foundation, click HERE.Touch, push, pop, and l...

Award-winning, battery-operated musical Tumble Ball Stacker is an all-time favorite! Stack the colorful blocks, drop the balls and watch'em fly ou...

Five-alarm fun in the bathtub! Ready Freddy is a battery-operated fire hydrant bath toy that easily attaches to the bathtub with suction cups. Pull...

Five-piece bath-time play set includes one neoprene floating pirate ship and four sea creatures. Quick-dry sea creatures include a shark, octopus,...

Make bathtime magical with this wonderful musical whale fountain! Choose between watching the fountains dance to music or play each whale like the ...

Help your little ones spin their first tunes with this portable DJ studio! Play the keyboard solo with one of four instrument sounds or 18 fun soun...

The perfect place for baby to lay and play! Wiggle, kick and play on the Giggle Safari™ Prop Mat from Bright Starts™! The removable prop-up pillow ...

An armful of activities to keep baby entertained and engaged, at home or on-the-go. The Baby Einstein™ Activity Arms Octopus™ is a soft, plush frie...