New Arrivals (Black Friday

Beep, beep!  Someone new is zooming around the MAGNA-TILES® world.  These unique Dashers are designed to ride along traditional Squares, as well as...

Car-loving kiddos, we have something for you!Introducing MAGNA-TILES Downhill Duo 40-Piece set, the first fully magnetic racing adventure that's de...

Peanut butter and jelly, MAGNA-TILES and Meaningful Play, microMAGS tiles and Classic tiles - some combos just work!In fact, our kid testers loved ...

What’s Included: 4 microMAGS Right Triangles, 6 microMAGS Equilateral Triangles, 8 microMAGS Squares, 8 microMAGS Isosceles Triangles, 2 Right Tri...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers lov...

MAGNA-TILES pieces can do it all, including going small!The MAGNA-TILES microMAGS line is the next evolution in magnetic building, but it's also 10...

The follow-up to our fans' favorite set, Builder XL invites kids into a world of construction fun at a super-size level.Everything and everyone (th...

magination reigns supreme with the MAGNA-TILES Castle DLX set!Open the working Drawbridge and step into a world of magnetic wonder or soar through ...

Fairy tale dreams come true with the MAGNA-TILES Castle set!Open the working Drawbridge and step into a world of magnetic wonder or soar through th...

Blast off into cosmic creativity and discover new ways to play with the one-of-a-kind Space Shuttle that conveniently stores all pieces after play....

Designed with little artists in mind, the Crayola Creativity Smock keeps kids and their clothes clean while they explore creating with colour! A pe...

SURPRISE RAINBOW CREATIONS: With 6 Kinetic Sand tools, mix your colors, layer into the mold, squish and reveal your shape! Slice with the knife, s...

ONE AND ONLY KINETIC SAND: Feel the difference with Kinetic Sand! Kinetic Sand is the original magical, moldable and mesmerizing sand. MAGICAl FLO...

Dig and discover dinosaur bones with the Kinetic Sand Dino XCavate! Open your dino crate with the 2-in-1 crowbar featuring a pickaxe and shovel. Pr...

This pack features an exciting range of magnetic tile shapes, including arches, intersections, quarter circles, plus long and short ramps! The slee...

Expand the potential for imagination and play as you lay the foundations for STEAM learning! The CONNETIX 16 Piece Roads Ramps and Intersections Pa...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friendly face and a sweet baby blanket to promote healthy sleepin...

SOLD OUT! NEW STOCK IN JAN 2025. OFFICIAL MS. RACHEL TOYS: Interactive touch-activated Ms. Rachel doll that plays 16+ signature phrases & 4 so...

Perfectly sized Squishmallows- These plushies are warm cuddly fun and the right size for taking with you wherever you go Suitable for all ages. An...

PLAY-DOH HAIR SALON PLAYSET: Kids can create crazy, colorful Play-Doh hairstyles with this beauty salon playset for girls and boys "GROW" COLORFUL...

IMAGINATIVE ADVENTURES AWAIT: Explore the world from the comfort of home with a kids arts and crafts twist. It's a great Play-Doh starter set with...

EASTER PLAY-DOH SET: Get kids' creativity hopping this Easter with the Springtime Pals set! With 2 Play-Doh eggs, 2 cutters, and a bunny-shaped ro...

ake the stage and shine in the spotlight with Our Generation doll Prima! This 18-inch ballerina doll has a huggable soft body and lifelike features...

Let your imagination run wild with the Our Generation From Hair to There doll Perla! This lovely 18-inch doll has lifelike brown eyes that open an...