New Arrivals (Black Friday

Tap into the fairy realm through the power of creativity! Using the included supplies, kids can decorate the delightful wooden fairy and fairy door...

Kids rule the kingdom of their imagination! This book and craft kit contains 3 sparkling crowns just waiting for a special prince or princess to de...

The turkey may have started it all, but this hands-on experience teaches kids how to draw 20 hand art designs — including a car, cat, sea monster, ...

Make a space to call your own with Fantastic Forts Fairy Tale, the under-the-table fabric fort! Drape the fairy tale–themed fort base over any tabl...

The Gears! Gears! Gears! Rover Gears building kit allows your little inventors to create an almost endless variety of rovers that really roll. The ...

Escape from the castle's rotary tower with this exciting Quadrilla set featuring two transparent stairways. As the marbles make their way down the ...

The object is simple: build a puzzle solution between the red gear and the yellow wheel. When the gear teeth interlock, you'll be able to turn the...

Enter the world of magic and sorcery! With the magic hat and rabbit puppet, as well as more than 40 other magic props, kids as young as six years ...

The award-winning family game is back with an amusingly alliterative twist for kids. Now everyone from pre-readers to adults can enjoy the zany, hi...

Safari Jr. Is coming in loud and clear: the all-new, walkie talkie is here! share the fun with friends over 300 feet away using these just-for-kid...

Animation Made Easy! Turn still pictures into animated scenes with this cool creative activity toy. Just select one of the included action cards on...

Using 4 cones, 3 scoops, 2 hands, and 1 challenge card fill your customers' orders as quickly as you can! Pass the scoops back and forth between th...

Let children hear their own heartbeat with this sturdy stethoscope. Imaginative and real-life play merge with this realistic stethoscope—perfect f...

It's easy to do, just peel off portions of the pre-cut sticky board, sprinkle the sand with the no mess sand straw, and voila - perfect sand art! A...

This sleek little scope pretends to be a pen while it packs the double-duty power of an 8x telescope AND a precision 30x microscope. Slip it in yo...

Discover great things with this scientist role play set! An official white lab coat with a reusable name tag is sized to fit little lab techs f...

ALEX Toys Artist Studio Marker Magic Air Brush Studio gives you the classic smooth look of airbrushed artwork without using paint. The battery-ope...

We are a generation that dreams big for the world but also for ourselves. Its important to us to keep up with our passions and to keep active. We l...

Osmo is a kids technology system that brings the physical and digital worlds together. The system consists of a unique reflector, game pieces and m...

Crazy Forts are a unique, award winning, building and creative toy. Crazy Forts come with 69 child-safe toggles and rods that join together to buil...

Master the magical arts! With this extensive collection of magic props, you can easily learn, practice, and perform 150 incredible magic tricks and...

Open the box and the school day begins! With a drop-down teacher desk on one side and a student desk on the other, this innovative set allows kids ...

Finley can''t wait for the class field trip to the art museum. When Mr. Spark assigns a project based on the question: "What is art?" Finley figure...