New Arrivals (Black Friday

Design your own bath time buddy Vinyl whale can be drawn on, washed and re-colored as many times as you want All supplies store neatly in a caddy ...

Just add water to enjoy making foamy ice cream in the bath tub. Set includes container, cup holder, two cones, two ice cream topper and two straw b...

ALEX Toys Rub a Dub Tub Time Grand Prix will have kids racing to the bathtub. Build a custom track with a floating puzzle then throw in a bunch of ...

Learn ABC and numbers It's so easy with wipe away book! 7 inches 7 inches Spiral bound pad with 10 wipe away pages Includes wipe away marker Reco...

ALEX DIY Color Me Sqooshies - Emoji lets you design and paint 2 soft and squishable characters. The 2.25in yellow circle and white swirl are made o...

ALEX Discover Snap-To-It Picnic lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each speci...

Crushing it! Create 2 emoji character squishies. A super soft poo and a smiley face you paint and squeeze. Includes 4 colours of paint, 2 sqooshies...

ALEX DIY color Me sqooshies – buddy lets you design and paint 2 soft and squishable characters. The 2.5in pink bunny and Aqua blue bear are made of...

Alex DIY pop and weave basket comes with everything a kid needs to make an adorable pink bunny basket. Snap together the frame pieces, then weave y...

The Alex Toys Artist Studio Magnetic Tabletop Easel will have your pint-sized Picasso creating masterpieces in no time! This easel features a chalk...

ALEX Discover Snap-To-It Dress Up lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each spec...

Portable playsets that help kids master their motor skills. Oh Snap! Portable playsets that help kids master their motor skills. Snap, button...

ALEX Toys Jungle Marble Maze lets children build amazing 3D mazes with beautifully printed, jungle themed hardwood blocks. When set up correctly, ...

ALEX Discover Ready Set Money lets your mini mogul have more fun with their funds. With hands-on arts & crafts projects and entertaining accoun...

ALEX Toys Future Coders Bunny Trails features your own pet robot and the world you create for it! Your robotic rabbit comes alive on the gameboard...

Sweetlings: Frost your world! Sprinkle shop gold edition. Includes exclusive Gold Sweetling! 36 Pieces including a complete frostings and decoratin...

Arts & Crafts, Painting, Paints, 3 Years, 4 Years, 5 Years, 6 Years, Imagination & Creativity, Self Expression & Confidence, Fine Motor

ALEX Toys Artist Studio Marker Magic Air Brush Studio gives you the classic smooth look of airbrushed artwork without using paint. The battery-ope...

ALEX Toys Little Hands BIG Artist Series Crayon Kit is a portable coloring set that teaches children advanced coloring techniques. Once learned, yo...

ALEX Toys Little Hands BIG Artist Series Marker Kit is a portable coloring set that teaches children advanced coloring techniques. Once learned, yo...

Get ready to explore the backyard or playroom with this realistic role-play costume! This dress-up set can be worn for outdoor bug-collecting on on...

The ALEX Toys - Artist Studio, Spin & Store Art Supply Organizer, 380S keeps art stations neat and tidy. This plastic storage solution holds br...

  ALEX Toys Let's Bake Ultimate Cupcake Set makes sure there is always room for play dessert! This 56-piece set has plenty of accessories to act ou...

ALEX Toys Let's Cook Ultimate Chef Set lets little chefs' imaginations run wild as a cooking show host, restaurant chef, baker and more! The 52 pie...