New Arrivals (Black Friday

PRETEND PLAY: We are in need of a detective! Are you willing to solve the case? This realistic playset comes with a detective bag, pair of glasses,...

Everything you need to shave, look handsome and do like the grown-ups! This shaving set includes 7 wooden accessories: a shaving brush and shaving ...

Every inventor should keep their tools close to hand! With a pocket for tools and pieces, build experiments directly on the belt. Age: 4+ Years

Place the little monster weights on the scales and join this funny monster family to learn about basic mathematics including weights, measurements ...

This great train set lets you build your own town! Unpack everything from the storage box then use the lid to create a cool little town for your pa...

This fun magnetic maze is a fun way to travel through the jungle and learn about our wild animal friends. You can tilt the board or use the wand to...

Experience the incredible optical effects by studying the movement of light, reflection, refraction ad polarization. The 53-piece playset will kee...

Learn how to grow crystals with this exciting science kit by 4M! Conduct 7 crystal growing experiments and put them on display after! It’s fun to w...

ALEX Discover Snap-To-It Picnic lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each speci...

Crushing it! Create 2 emoji character squishies. A super soft poo and a smiley face you paint and squeeze. Includes 4 colours of paint, 2 sqooshies...

ALEX DIY color Me sqooshies – buddy lets you design and paint 2 soft and squishable characters. The 2.5in pink bunny and Aqua blue bear are made of...

Alex DIY pop and weave basket comes with everything a kid needs to make an adorable pink bunny basket. Snap together the frame pieces, then weave y...

The Alex Toys Artist Studio Magnetic Tabletop Easel will have your pint-sized Picasso creating masterpieces in no time! This easel features a chalk...

ALEX Discover Snap-To-It Dress Up lets kids snap, button, zip and lace felt objects to a background to create a scene that tells a story. Each spec...

Portable playsets that help kids master their motor skills. Oh Snap! Portable playsets that help kids master their motor skills. Snap, button...

We’ve made it easy to create a super-cozy, super-cute throw pillow in no time. Just knot it! Line up the two soft and thick fleece panels over the ...

Set the scene for imagination and wonder! add a playful decorative touch to a child's special space with this beautifully crafted oversized 24-piec...

Be prepared to respond to pretend play emergencies The two-piece Melissa & Doug get well first aid kit play set offers realistic accessories le...

Create piled-high sandwiches, made to order with this wooden sandwich counter play set with all the fixin’s! The sturdy wooden deli counter include...

Amaze friends and family alike with the 4M Kids Magic Set. This magic set contains everything needed to perform twelve amazing magic tricks. The se...

Enjoy hours of fun with this handy 4M Kidz Labs Moon Torch Kit. Carry the beauty of moonlight and project it anywhere with this convenient moon tor...