New Arrivals (Black Friday

What’s Included: 4 microMAGS Right Triangles, 6 microMAGS Equilateral Triangles, 8 microMAGS Squares, 8 microMAGS Isosceles Triangles, 2 Right Tri...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers lov...

MAGNA-TILES pieces can do it all, including going small!The MAGNA-TILES microMAGS line is the next evolution in magnetic building, but it's also 10...

Blast off into cosmic creativity and discover new ways to play with the one-of-a-kind Space Shuttle that conveniently stores all pieces after play....

Designed with little artists in mind, the Crayola Creativity Smock keeps kids and their clothes clean while they explore creating with colour! A pe...

Build, dig and crush with the Kinetic Sand Dig & Demolish playset! This themed sand kit includes everything you need for real Kinetic Sand...

DIG AND DISCOVER 10 BONES: This fun Kinetic Sand kids toy opens up to reveal a themed play area and includes a 2-in-1 pickaxe and shovel to help y...

SURPRISE RAINBOW CREATIONS: With 6 Kinetic Sand tools, mix your colors, layer into the mold, squish and reveal your shape! Slice with the knife, s...

ONE AND ONLY KINETIC SAND: Feel the difference with Kinetic Sand! Kinetic Sand is the original magical, moldable and mesmerizing sand. MAGICAl FLO...

MAKE ICE CREAM SWIRLS: Kids can scoop, swirl & decorate their own soft serve-inspired creations with 3 colors of Kinetic Sand, 2 ice cream con...

MOVES LIKE MAGIC: Kinetic Sand comes alive on SquishMotion’s squishy foam sand space! With 3 sand colors & 3 stampers, kids can make chomping ...

This pack features an exciting range of magnetic tile shapes, including arches, intersections, quarter circles, plus long and short ramps! The slee...

Expand the potential for imagination and play as you lay the foundations for STEAM learning! The CONNETIX 16 Piece Roads Ramps and Intersections Pa...

OFFICIAL MS. RACHEL SENSORY TOYS: Features Ms. Rachel's likeness & multiple sensory features to stimulate early development: crinkly textures,...

OFFICIAL MS. RACHEL SENSORY TOYS: Featuring Ms. Rachel's friend Herbie and multiple sensory features to stimulate early development: teether ring ...

Ms. Rachel Tummy Time Activity Bus Folding Play Mat with Baby Mirror & Sensory Toys for Interactive Play Baby Learning Toys

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friendly face and a sweet baby blanket to promote healthy sleepin...

This collection of 46 silicone arches, sticks, and Xs connect via ball-and-socket ends to build an endless variety of artful structures. Create swi...

Build gravity-defying thrills that will leave you on the edge of your seat! Assemble a high-quality foot-and-a-half tall chipboard gravity drop tow...

Oh, you silly bird! The Dodo has laid an egg, but … oh no! She accidentally pushed it out of her nest and it is tumbling toward the edge of the cli...

Step into the role of paleontologist as you excavate dinosaur figures from plaster dino eggs! This kit comes with ten dino eggs for you to dig into...

The holidays are where the sweetest memories are made, so it's only fitting to customize a Stocking keepsake that will last for generations to come...

Perfectly sized Squishmallows- These plushies are warm cuddly fun and the right size for taking with you wherever you go Suitable for all ages. An...

PLAY-DOH HAIR SALON PLAYSET: Kids can create crazy, colorful Play-Doh hairstyles with this beauty salon playset for girls and boys "GROW" COLORFUL...