New Arrivals (Black Friday

Get groovy with a whole bunch of Teenie Nee Doh to squish and squeeze! Gobs of Globs is a pack of 18 teenie weenie groovy globs in an excit...

This extra shaggy, soft, and snuggable Dohzee is next level! Furry Dohzee is coated in a vibrant rainbow plush and has the most perfect pillowy...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Bubble Glob NeeDoh will elevate your mood and mel...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Swirl NeeDoh will excite your eyes and soothe you...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Shaggy NeeDoh is the squishy, squeezy, super-shaggy, ...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Color Changing NeeDoh brings this Groovy Glob to a wh...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Crystal Nee Doh is a groovy Glob of gratifying go...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Atomic Nee Doh is breaking the boundaries of fidget b...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Classic NeeDoh is the Groovy Glob that started it all...

Best for ages: 12 to 36 Months Highlights: Turn handwashing into child's play (mess free!) with the Learning Lights Sudsy Soap™ toy. Description: T...

Best for ages: 12 to 36 Months Highlights: Gaze at your glorious self in the I See Me Lion Mirror™! Description: Have a giggle when the lion makes...

Best for ages: Birth+ Highlights: Find sleep without counting sheep with the 3-in-1 Starry Skies Sheep Soother™. Description: With three ways to us...

Explore new textures, soothe sore gums, and flex those motor skill muscles with the Stack & Teethe™ Multi-Textured Teether Toy from Baby Einste...

The Plus-Plus BIG Learn To Build set contains everything you need to get starting with Plus-Plus BIG. A Guide Book gives step-by step instructions...

Bright colours and soft chunky pieces make Baby Clemmy a wonderful first play set for little ones age 6 to 18 months. Set includes 4 friendly farm ...

Little ones take the wheel and explore with the Grip & Go Steering Wheel. The interactive lion drives the fun with music, car sounds, colors an...

Capture smiles and learning with the Fun-2-3 Instant Camera! This pretend camera inspires imaginary play with picture-taking activities and pop-up ...

Discovery is prismatic with Baby Einstein’s Curiosity Kaleidoscope™ Electronic Toy. Squeeze the colored handle to see the corresponding hue light ...

Kick things up to a whole new living-room-level with the 4-in-1 Groovin’ Kicks Piano & Drum Kick Gym from Bright Starts! Every tap of baby’s to...

Shape sorting is a piece of cake with the Sort & Sweet Cupcakes Shape Sorter from Bright Starts! Each of the 6 easy-to-grasp cupcakes encourage...

Best for ages: 12 to 36 Months Highlights: Interactive sports toy with goal, goalie, soccer ball and basketball encourages counting and gross-...

Best for ages: 6 to 36 Months Highlights: Crawling, talking elephant encourages little ones to scoot, crawl and walk after him with his flapping ea...

What's playful, bright and soft all over? The Soft and Smart Sensory Cube is the answer to your baby's developing need to explore. This grow-with-m...

B. Fun Keys offer hours of fun with lights and sounds that are designed to go easy on grown-up ears. They look just like the real thing, with an as...