New Arrivals (Black Friday

Best for ages: Birth+ Highlights: Find sleep without counting sheep with the 3-in-1 Starry Skies Sheep Soother™. Description: With three ways to us...

Kick up those little tootsies and get active with the Kick & Score Playgym™! Watch your baby achieve motor-skill milestones with a multi-stage...

The Animal Rhymes Music Book™ has so many twists, turns (and slides) that little ones will have a hard time putting it down! Easy-to-turn pages ar...

Best for ages: 6 to 24 months Little ones can take a spin on the Turn & Learn Ferris Wheel™—no tickets required! Your baby will explore animal...

Take tummy time play to the next level with the 3-in-1 Tummy Time Roll-a-Pillar! With three ways to play, this soft caterpillar encourages your ba...

Best for ages: 4+ Years Highlights Roll through thrilling stunts and exciting challenges with the Marble Rush™ Ultimate Set™. Descri...

Best for ages: 4+ Years Highlights The perfect tech for kids, Kidizoom® Smartwatch DX2 by VTech® lets them take pictures, videos, play games...

Best for ages: 4+ Years Highlights The coolest kids' smartwatch brand is here—the KidiZoom® Smartwatch DX3. Description The kid-friendly DX3 feat...

Little ones take the wheel and explore with the Grip & Go Steering Wheel. The interactive lion drives the fun with music, car sounds, colors an...

Best for ages: 12 to 36 Months Highlights Pump up the fun with the Workout Buddies Bag™! Description Strengthen motor skills with at-home prete...

Best for ages: 2 to 3 Years Highlights When you get the Sort & Recycle Ride-On Truck™, you’re already doing your part to help the earth! Descri...

Best for ages: 12 to 36 Months Highlights All aboard for discovery and learning with the 4-in-1 Learning Letters Train™! Description Take kids from...

Best for ages: 4+ Years Highlights: Build thrilling stunts, exciting challenges and watch marbles take off with the Marble Rush™ Launchpad S...

Best for ages: 4 to 8 Years Highlights: Switch between a Velociraptor and a helicopter with an LCD screen that changes from dino eyes to a pilot....

Best for ages: 3 to 24 Months Highlights: Take comfort and learning on the go with the easy-attach, huggable koala that gives infants opportunities...

Best for ages: 4 to 12 Years Highlights Capture your adventures with the this HD camera with wide-angle lens, waterproof case and a floating...

Best for ages: 5 to 10 Years Highlights Create HD videos with a green screen, tabletop tripod, 20+ backgrounds, invisibility tricks and more...

Best for ages: 12 to 36 Months Highlights: Interactive sports toy with goal, goalie, soccer ball and basketball encourages counting and gross-...

Best for ages: 12 to 36 Months Highlights: Electronic learning book with sea creatures and holographic cover teaches letters, numbers, animals and ...

Best for ages: 6 to 36 Months Highlights: Crawling, talking elephant encourages little ones to scoot, crawl and walk after him with his flapping ea...

Best for ages: 2 to 5 Years Highlights Pretend to fish with an interactive fishing pole, bobber and seven sea creatures to learn about animals,...

Best for ages: 2 to 4 Years Highlights Transforming playset changes from a multi-level fire station to a fire truck and comes with Fiona, Frankie...

It's time for number games and more with the Peppa Pig Learning Watch! Peppa Pig makes the learning come alive with a wristwatch that entertains wi...

What's playful, bright and soft all over? The Soft and Smart Sensory Cube is the answer to your baby's developing need to explore. This grow-with-m...