New Arrivals (Black Friday

Best for ages: 4+ Years Highlights The coolest kids' smartwatch brand is here—the KidiZoom® Smartwatch DX3. Description The kid-friendly DX3 feat...

Little ones take the wheel and explore with the Grip & Go Steering Wheel. The interactive lion drives the fun with music, car sounds, colors an...

Best for ages: 2 to 3 Years Highlights When you get the Sort & Recycle Ride-On Truck™, you’re already doing your part to help the earth! Descri...

Best for ages: 12 to 36 Months Highlights All aboard for discovery and learning with the 4-in-1 Learning Letters Train™! Description Take kids from...

Best for ages: 4+ Years Highlights: Build thrilling stunts, exciting challenges and watch marbles take off with the Marble Rush™ Launchpad S...

Best for ages: 4 to 8 Years Highlights: Switch between a Velociraptor and a helicopter with an LCD screen that changes from dino eyes to a pilot....

Best for ages: 3 to 24 Months Highlights: Take comfort and learning on the go with the easy-attach, huggable koala that gives infants opportunities...

Best for ages: 5 to 10 Years Highlights Create HD videos with a green screen, tabletop tripod, 20+ backgrounds, invisibility tricks and more...

Best for ages: 12 to 36 Months Highlights: Interactive sports toy with goal, goalie, soccer ball and basketball encourages counting and gross-...

Best for ages: 12 to 36 Months Highlights: Electronic learning book with sea creatures and holographic cover teaches letters, numbers, animals and ...

Best for ages: 6 to 36 Months Highlights: Crawling, talking elephant encourages little ones to scoot, crawl and walk after him with his flapping ea...

It's time for number games and more with the Peppa Pig Learning Watch! Peppa Pig makes the learning come alive with a wristwatch that entertains wi...

What's playful, bright and soft all over? The Soft and Smart Sensory Cube is the answer to your baby's developing need to explore. This grow-with-m...

The Twist & Spin Lion offers a new spin on tabletop play with twirling action, textures, colors and sounds. Motion sensors trigger sound effect...

Shake up playtime with the VTech Rattle-Pillar! Trigger sound effects and melodies, and watch the beads rattle in the clear dome. The big light-up ...

Bring the sun with you wherever you go! The Sunny Days Activity Spiral packs a smiling sun and four dangling accessories into a portable, bendable...

Let imagination take flight with the Spin & Go Helicopter. Little explorers will discover that their actions make fun things happen when they p...

Have tons of fun with the Push and Explore Elephant, an interactive elephant toy for infants. Easy-to-grab handle is perfect for little hands while...

Highlights Use this interactive journal for kids to create and personalize over 750 diary entries with your photos and voice memos, and keep them...

Watch your little one grow and play with the pack, grow & go playmat by VTech. This plush playmat is compact, folds easily for travel and inclu...

Best for ages: 3 to 6 Years Highlights Learn to draw, write and more with the interactive DigiArt Creative Easel™ by VTech®! This fun, interactiv...

Jake and the Never Land Pirates Product Packaging: Standard Packaging InnoTab Software - Jake & the Neverland Pirates - Yo ho let's go on a l...

Light up and learn with the Spin & Learn Color Flashlight Toddlers will be engaged with this learning toy as it teaches about animals, colours,...