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Everyone's favorite Fairy-type Pokémon is joining the Squishmallows Squad, Clefairy! This ultra-collectible, ultra-squeezable Pokémon plush is made...

Discover the joy and comfort of our delightful Squishmallow Squad collection, featuring irresistibly soft and cuddly plush toys designed to warm yo...

Squishmallows plush toys are here to fill your hearts with love and affection. OFFICIALLY LICENSED PRODUCT: Made by Kelly Toy AWARD WINNING TOY: D...

Our adorable pencil pouches with animal faces are a fun way to get organized. Use them to keep pencils in line or for stashing a tube of sunscreen ...

An updated backpack in a more modern square silhouette with minimalist and utilitarian functional design. 5 really fun animal designs – let your ch...

The Squeasy Snacker™ is the most versatile reusable food pouch on the market. It was designed by parents for parents to provide easy feeding on-the...

The perfect baby shower gift. So much to explore – soft book, chime ball, ribbon ring, grasping mirror, play & connect cards, and travel bag. A...

Captivate baby’s attention through mirror play and black-and-white bullseye fun. Toy features also promote self-discovery and grasping while soft p...

3-in-1 reversible playmat can be laid flat for tummy time or folded into a triangle, clung to magnetic surfaces, or hung on a headrest! So much mor...

Six sides of wonder and exploration for baby! Oodles of soft textured fabrics, a chime, mirror, crinkle ribbons and more, for tummy-time and beyond...

A beary-good companion for baby. This black, white, and red bear lovey has knotted paws for touching and chewing and a paci-holder! A soft-textured...

Easy to hold and bursting with play value. Features include a chime, squeaker, crinkle, teethers and more! All inside this take-along activity toy ...

The ball with it all! Bright colors, high-contrast graphics, a chime, and various fabric textures for sensory exploration and motor development for...

Self-discovery and engaging graphics combine into one extraordinary tummy-time toy! The mirror rotates 360 degrees on stand

Bat it, roll it, and rattle it. Captivate baby with this unique rattle ball for play gym fun, on the go or rolling across the floor.

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

This interactive carrier comes complete with a cuddly plush puppy and an array of colorful accessories to spark engaging playtime anywhere. Press...

Make some waves with this dolphin buddy who’s ready to cheer on little ones as they get clean! Splash into basketball bath time and finesse fine m...

The coolest self-soothing aid, this igloo automatically plays lullabies, melodies and nature sounds when restless babies cry Set the timer or tuck...

The plush border, soft ears and squishy buttons are so exciting to touch, they make it hard to hang up this toy phone. Call a friend! The hippo can...

Little ones will love scrunching those adorably oversized ears or squeezing the plush arms and legs. Make rattling sounds by shaking the snuggly fr...

Mini Calin Bunnies - Brown Eyes is an 8-inch baby doll that is lighweight and the perfect size to take along everywhere. Its head and limbs are mad...

With its soft body and sweet vanilla scent, the Babidoux comforter is specially designed to be reassuring and soothing. Perfectly sized for little ...

Miss: The essential soft baby doll for the very youngPerfect to go everywhere baby does, Miss Pink Sweet Dreams is the small doll that will never b...