Pretend Play (Black Friday)

Introducing our new Unicorn Horn Headband – a magical accessory designed to add a touch of enchantment to your little one's day! Crafted with care ...

These wands will bewitch you! With this creative kit, children aged 7 and over can make 3 magic wands on the theme of witches and magicians. To enc...

Our Ombre Sequins crown is lined with rich satin, designed to be comfortable and gentle on your child's head. The ombre sequins create a stunning g...

Introducing the delightful Somewhere Over The Rainbow Purse! This charming accessory features an adorable rainbow and fluffy clouds design, sure to...

Keep your little one's essentials close and secure with our adorable Plushie Love Fanny Pack! Perfect for kids on the go, this fanny pack features ...

Introducing our Happy Rainbow Purse, a whimsical accessory adorned with shimmering glitter and an adorable smiley face. The eye-catching rainbow co...

Introducing the perfect addition to any child's dress-up collection - the Green Rubberized Dragon Mask! This playful and imaginative mask will tran...

Put a smile on your little one's face with our NEW Rainbow Ruffle Tutu Dress. With a metallic iridescent spandex top and a rainbow tulle skirt made...

Our Fairy Blooms Deluxe Dress & Wings is now available in a beautiful new colourway! This dress is made with a crushed velour bodice and printe...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Magical Fairy Dress & Wings is an enchanting set to delight all little fairies. The multi coloured rainbow dress has a layered skirt with multi...

Helping pets in need is a pleasure indeed! Includes: 1 doll, 1 top, 1 scrubs top, 1 pair of scrubs pants, 1 pair of shoes, 1 otoscope with function...

Our Fairy Blooms Deluxe Dress & Wings is now available in a beautiful new colourway! This dress is made with a crushed velour bodice and printe...

Meet Jenny, a sweet, creative gal who loves to bake! This Deluxe Doll from Our Generation includes a storybook telling all about Jenny's latest adv...

Get ready to rule the jungle in our Woodland Storybook Lion Cape. Little lions will love this soft and cuddly cape complete with lion hood and buil...

Crazy Forts are a unique, award winning, building and creative toy. Crazy Forts come with 69 child-safe toggles and rods that join together to buil...

Get started on the road to becoming a scientist with this cool junior inventor workbench containing over 10 different experiments! As children aged...

Easy to put on, your little Unicorn Princess can let her hair down with this multi-colour Braid. This elegant headband features a multi-colour bra...

This set of 9 stickers are designed with pink glitter finish & pink gem accents, made to sit nicely on a child's face. Just peel and stick to y...

Natasha the Raven Witch Sticker Earrings is a wonderful set with 30 pairs of Halloween themed stick on earrings. Featuring witches and unicorns, c...