Pretend Play (Black Friday)

ALEX Toys Let's Cook Ultimate Chef Set lets little chefs' imaginations run wild as a cooking show host, restaurant chef, baker and more! The 52 pie...

30 pairs of stick-on earrings! A different pair every day of the month. Achieve the pierced ear look without having your ears pierced with these am...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Step into the realm of Halloween with this spooky ring c...

Capture the mystical mermaid vibe with this matte mermaid necklace. With chunky beads and a mermaid pendant. Available in pink and purple! Recommen...

6 fun Designs for boys and girls White cardstock on both sides for coloring with crayons, markers Pre-cut holes for adding yarn or chenille stems ...

These wands will bewitch you! With this creative kit, children aged 7 and over can make 3 magic wands on the theme of witches and magicians. To enc...

Our Ombre Sequins crown is lined with rich satin, designed to be comfortable and gentle on your child's head. The ombre sequins create a stunning g...

Introducing the delightful Somewhere Over The Rainbow Purse! This charming accessory features an adorable rainbow and fluffy clouds design, sure to...

Keep your little one's essentials close and secure with our adorable Plushie Love Fanny Pack! Perfect for kids on the go, this fanny pack features ...

Introducing our Happy Rainbow Purse, a whimsical accessory adorned with shimmering glitter and an adorable smiley face. The eye-catching rainbow co...

Introducing the perfect addition to any child's dress-up collection - the Green Rubberized Dragon Mask! This playful and imaginative mask will tran...

Crazy Forts are a unique, award winning, building and creative toy. Crazy Forts come with 69 child-safe toggles and rods that join together to buil...

Get started on the road to becoming a scientist with this cool junior inventor workbench containing over 10 different experiments! As children aged...

Easy to put on, your little Unicorn Princess can let her hair down with this multi-colour Braid. This elegant headband features a multi-colour bra...

An intergalactic mission, all on one space station platform. An illustrated plywood board with lots of space rocket dashboard activities. A rotati...

A handcrafted wicker basket with a slice of ham and egg pie, a black sausage, a rasher of bacon, a string of butchers sausages, a large salami, a ...

The carnivorous Herrerasaurus roams hungrily around the dinosaur cave. The Microraptor is easily able to hide from it because it is small. ...