Self-Expression and Confidence

The brightly colored material is soft and flexible, yet durable enough for lots of touching and squeezing. Each shape has a recognizable geometr...

Roylco’s award winning Sensory Beads are now available in a beautiful box of 6! For a limited time only, these fidget-friendly think toys will hel...

Spin, shake or roll the ball to trigger playful sounds and music; find the mama and baby sloths inside the spinning ball – peek-a-boo! Feel plush,...

Each sold separately. Ships in randomly selected, assorted colours based on availability. Shaggy NeeDoh is the squishy, squeezy, super-shaggy, ...

The groovy Glob of gratifying goo, this ultimate stress ball helps you mellow out and find inner Peace, tranquility and mindfulness! You knead Nee...

THE PERFECT FIRST DOLL: Meet Ollie, an 8” snug up doll designed for little hands and sensitive skin—an ideal first doll and makes perfect gender-n...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

Keep entertainment close at hand; give baby this take-along tablet at home or on the go Nine squishy, light-up buttons encourage babies and toddle...

The Groovy Glob of gratifying galactic goo with shimmering sparkles of sublime stardust it’ll help you mellow out and find inner peace and tranqui...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Groovy Glob is all grown up; the bigger the Needo...

Best for ages: Birth+ Highlights: Find sleep without counting sheep with the 3-in-1 Starry Skies Sheep Soother™. Description: With three ways to us...

Drive into playtime by turning the cushy steering wheel, pressing the squeaky horn, or kicking two soft pedals that crinkle Check the time, get th...

Chompers the vegetarian dino loves to eat and play; pop the colorful food pieces in his mouth and watch them slide into the spaces Each tasty trea...

Little ones will love scrunching those adorably oversized ears or squeezing the plush arms and legs. Make rattling sounds by shaking the snuggly fr...

Make some waves with this dolphin buddy who’s ready to cheer on little ones as they get clean! Splash into basketball bath time and finesse fine m...

Best for ages: 6 to 36 Months Highlights: Crawling, talking elephant encourages little ones to scoot, crawl and walk after him with his flapping ea...

Little ones take the wheel and explore with the Grip & Go Steering Wheel. The interactive lion drives the fun with music, car sounds, colors an...

The plush border, soft ears and squishy buttons are so exciting to touch, they make it hard to hang up this toy phone. Call a friend! The hippo can...

Best for ages: 12 to 36 Months Highlights: Gaze at your glorious self in the I See Me Lion Mirror™! Description: Have a giggle when the lion makes...

Play a classic game of peekaboo and help little ones understand that Kitty is always there, even when they can’t see its face Press the big heart ...

Best for ages: 12 to 36 Months Highlights: Turn handwashing into child's play (mess free!) with the Learning Lights Sudsy Soap™ toy. Description: T...

Set sail on a tuneful voyage with this sea-themed musical playset! Play some deep-sea tunes on the piano designed for tiny hands, or shake a pair ...

Dive into exploring the senses! With multiple textures, a light-up heart and five piano keys, the Snuggle & Discover Baby Whale gives baby a s...