Self-Expression and Confidence

A bite-sized buddy for the new nibblers. All natural, rubber gives a smooth matte finish, making it easy to grab and chew, with textured antennas t...

A stripey fellow who loves to bellow Exploring sounds and textures is easy peasy with Squeezy Zeeby! Squeezy Zeeby from B toys is an accordion zebr...

The Baby Einstein Ocean Explorers Neptune’s Cuddly Composer Musical Discovery Toy is a soft plush that comforts and entertains baby as they explore...

The Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on...

The Ingenuity Calm Springs Plush Activity Pal- Kitt is a parent's must-have friend and baby's new buddy. The adorable, plush Kitt the fox character...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet - Deni. This plush crinkle toy, featuring Deni the raccoon, comforts baby at ...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet - Kitt. This plush crinkle toy, featuring Kitt the fox, comforts baby at home...

Unleash the spirit of adventure with our German Shepherd Dog Cape – a playful accessory for your little one's imaginative escapades! This charming ...

Unleash the spirit of adventure with our German Shepherd Dog Cape – a playful accessory for your little one's imaginative escapades! This charming ...

Gear up for action with our K9 Unit Police Costume Set – the perfect ensemble to inspire your little one's heroic adventures! This dynamic set incl...

Gear up for action with our K9 Unit Police Costume Set – the perfect ensemble to inspire your little one's heroic adventures! This dynamic set incl...

Introducing our Panda Cuddle Cape – a playful and adorable accessory to bring panda magic to your little one's world! Crafted with soft white and b...

Introducing our Panda Cuddle Cape – a playful and adorable accessory to bring panda magic to your little one's world! Crafted with soft white and b...

This reversible unicorn dragon cape is the ultimate fantasy cape! Bold bright colors of gorgeous aqua blue, lilac and pink, with shiny metallics an...

Get ready to rule the jungle in our Woodland Storybook Lion Cape. Little lions will love this soft and cuddly cape complete with lion hood and buil...

Get ready to rule the jungle in our Woodland Storybook Lion Cape. Little lions will love this soft and cuddly cape complete with lion hood and buil...

The perfect compliment to the Little Red Riding Hood costume is our Wolf Cape. This cape features a realistic one-piece wolf face, white fur around...

Sew up a half dozen super sweet donuts full of adorable animal personality!   The kit comes with everything you need (even a donut box!) to whip up...

Pull the clip so that the cockerel head moves up and down and the tail moves back and forth bright colours and contrasting patterns, multiple textu...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

OFFICIAL MS. RACHEL TOYS: Super-soft, huggable, squeezable plush toy featuring Ms Rachel’s friend Herbie to help babies and toddlers feel safe and...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friend Herbie and a sweet baby blanket to promote healthy sleepin...