Soft Toys & Books

A luxurious double-sided playmat + sensory ball; a match made in toy heaven. Enjoy textures, teethers, a discovery mirror, and crinkle sounds. A do...

Pull the clip so that the cockerel head moves up and down and the tail moves back and forth bright colours and contrasting patterns, multiple textu...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

Calin is the ideal first doll for little mummies. Measuring 12 inches, she's the perfect size to rock or cuddle in your child's arms. She can be po...

Perfectly sized for little hands, this baby doll Calin has a delicate vanilla scent. Ideal for cuddling, his soft body allows him to assume the sam...

ENTERTAINING SOFT TOYS FOR BABIES: Alise the Axolotl is sure to put a smile on babies' faces. The fluffy, cuddly plush has a crinkly tail and ears...

CUDDLY SOFT TOY - Jasmine features a brightly coloured, soft plush body that's ideal for cuddling and encourages tactile stimulation. With lots to...

The Baby Einstein Ocean Explorers Neptune’s Cuddly Composer Musical Discovery Toy is a soft plush that comforts and entertains baby as they explore...

The Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on...

Finally – a security blanket that won’t get dropped and left behind. With the removable toy link, you can easily hook this soothing blanket to the...

To stimulate Baby’s 5 senses, many activities to discover.-Fine motor skills: A handle with 3 balls.-Taste: 2 flexible part to chew to relieve B...

When your little one insists on wearing a snowsuit in the sun, let Bear tell them all about what to wear for the weather Bear shows kiddos what to...

At home, daycare, grandma's house or in the car, help babies settle and snooze anywhere; Sleepy Sounds Baby Bear fits in diaper bag so it's always...

The Hunny Bunny Beige Snuggle Pod, complete with precious bunny ears and a poofy cotton tail, hides a sleepy, 8 inch doll inside. Perfect as a fi...

Every engaging story needs an antagonist and the LEGO® Lord Voldemort™ plush character will fill that role during kids' imaginative play, perhaps ...

The See and Say Book is a unique development toy designed to teach visual recognition in babies. Your baby will be captivated by the bold patterns,...

Soft books help little ones discover the joy of reading. Engage them early with the Find the Frog? soft activity book. Help find this adorable Frog...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friend Herbie and a sweet baby blanket to promote healthy sleepin...

OFFICIAL MS. RACHEL SENSORY TOYS: Soft, farm-themed baby developmental play set with 8 animal environments, a plush toy cow, colorful ribbons, and...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet - Kitt. This plush crinkle toy, featuring Kitt the fox, comforts baby at home...

Luxury meets comfort in the Calm Springs Plush Activity Gym. Featuring a super plush mat with the Bliss Blend bamboo and cotton surface offers pre...

  Ingenuity's Tummy-to-Toes 6-in-1 Milestones Center gives you all the tools you need to build 6 different milestone-based activities from baby to...