Soft Toys & Books

SOLD OUT! NEW STOCK IN JAN 2025. OFFICIAL MS. RACHEL TOYS: Interactive touch-activated Ms. Rachel doll that plays 16+ signature phrases & 4 so...

Care Bears are back and are just as caring and sharing as ever! The iconic 80’s brand features collectible plush bears, all with their own unique c...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

*Soft -These soft toys are made of incredible and comfortable polyester fiber, with marshmallow -like texture, pillow -like soft Cute partners: As...

SQUAD UP Grow your Squishmallows Squad with Leticia and Medina FlipAMallows, a super-soft, collectible medium-sized stuffed animal MEET LETICIA AN...

BLACK AND WHITE DEVELOPMENTAL TOYS: From Manhattan Toy’s award winning Wimmer-Ferguson infant collection - the original innovator of black and whi...

Perfectly sized Squishmallows- These plushies are warm cuddly fun and the right size for taking with you wherever you go Suitable for all ages.

SUPER SOFT - Made from incredibly cozy- polyester fiber, these squishy toys have a marshmallow-like texture that's pillow-soft LOVABLE BUDDIES: Of...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

Unleash the spirit of adventure with our German Shepherd Dog Cape – a playful accessory for your little one's imaginative escapades! This charming ...

Transform your little one into a pint-sized superhero with our Superhero Girl Headband & Wrist Bands – the perfect ensemble for those ready to ...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

A luxurious double-sided playmat + sensory ball; a match made in toy heaven. Enjoy textures, teethers, a discovery mirror, and crinkle sounds. A do...

Think beach towel, picnic blanket, craft mat, or even tablecloth. Ultra portable and great on the go.  Premium look & feel. -Wipeable and water...

Stack, sit, and jump — or add them to another one of our playsets to multiply the imagination. Adult supervision recommended. Recommended for use o...

A soft, stationary play space complete with artisanal knit rattles for little ones beginning to explore the world around them. Easily wipeable, ext...

The perfect baby shower gift. So much to explore – soft book, chime ball, ribbon ring, grasping mirror, play & connect cards, and travel bag. A...

3-in-1 reversible playmat can be laid flat for tummy time or folded into a triangle, clung to magnetic surfaces, or hung on a headrest! So much mor...

Six sides of wonder and exploration for baby! Oodles of soft textured fabrics, a chime, mirror, crinkle ribbons and more, for tummy-time and beyond...

A beary-good companion for baby. This black, white, and red bear lovey has knotted paws for touching and chewing and a paci-holder! A soft-textured...

Easy to hold and bursting with play value. Features include a chime, squeaker, crinkle, teethers and more! All inside this take-along activity toy ...

The ball with it all! Bright colors, high-contrast graphics, a chime, and various fabric textures for sensory exploration and motor development for...

Roll & Play is the first game designed specifically for toddlers! Simply toss the big plush cube and identify which colored side faces up. Choo...