Soft Toys & Books

This colourful giraffe activity toy will keep baby entertained whilst on-the-go. Multisensory details will keep little fingers busy, and the contra...

There is nothing better than spending time with your best friends forever! One of the best activities to do with your BFFs is make friendship brace...

Flora the Bunny™ is always ready to play with baby – and now she’s even better than ever!   The animated Flora the Bunny plush by Baby GUND® is an ...

Cozys™ are cuddly companions made from soft, textured fabrics that feel as familiar as hugging an old friend! At 10 inches long, this playful panda...

Put it to work as an ottoman, side table, extra seating, or even a rollable fort building piece. Premium look + feel. -Wipeable + water-resistant. ...

Educational tapestry art that's ready-to-hang and easy as 1, 2, 3.  -Includes wooden dowel and string. -Premium look + feel. -Wipeable + water-resi...

Educational tapestry art that's ready-to-hang and easy as 1, 2, 3.  -Includes wooden dowel and string. -Premium look + feel. -Wipeable + water-resi...

A bespoke little getaway made pint-sized for when they (or you) need some space. Their own reading, napping, playful haven. Padded Mat and Bunting ...

Think beach towel, picnic blanket, craft mat, or even tablecloth. Ultra portable and great on the go.  Premium look & feel. -Wipeable and water...

Stack, sit, and jump — or add them to another one of our playsets to multiply the imagination. Adult supervision recommended. Recommended for use o...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friend Herbie and a sweet baby blanket to promote healthy sleepin...

MOVES LIKE MAGIC: Kinetic Sand comes alive on SquishMotion’s squishy foam sand space! With 3 sand colors & 3 stampers, kids can make chomping ...

The Ingenuity Calm Springs Plush Activity Pal- Kitt is a parent's must-have friend and baby's new buddy. The adorable, plush Kitt the fox character...

To market, to market to buy all kinds of treasures! With this compact and adorably illustrated Doorframe Play Store children can set up shop by sim...

The perfect baby shower gift. So much to explore – soft book, chime ball, ribbon ring, grasping mirror, play & connect cards, and travel bag. A...

Six sides of wonder and exploration for baby! Oodles of soft textured fabrics, a chime, mirror, crinkle ribbons and more, for tummy-time and beyond...

A beary-good companion for baby. This black, white, and red bear lovey has knotted paws for touching and chewing and a paci-holder! A soft-textured...

The ball with it all! Bright colors, high-contrast graphics, a chime, and various fabric textures for sensory exploration and motor development for...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Adorable and vibrant silver purse with a fantastic Star design!  It’s 5 x 5” purse size with a 12”perfectly sized golden shoulder strap with a tass...

The plush border, soft ears and squishy buttons are so exciting to touch, they make it hard to hang up this toy phone. Call a friend! The hippo can...

Little ones will love scrunching those adorably oversized ears or squeezing the plush arms and legs. Make rattling sounds by shaking the snuggly fr...