Soft Toys & Books

The Ingenuity Calm Springs Plush Activity Pal- Kitt is a parent's must-have friend and baby's new buddy. The adorable, plush Kitt the fox character...

INTERACTIVE TODDLER TOY: This colorful dragon hand puppet is always hungry! Feed him small objects into his built-in belly bag and watch them disa...

To market, to market to buy all kinds of treasures! With this compact and adorably illustrated Doorframe Play Store children can set up shop by sim...

QUAD UP Grow your Squishmallows Squad with the super-soft, medium-sized Minnie Mouse HugMees plush MUST-HAVE Bring the magic of Disney home with t...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

Squishmallows are cute, cuddly, and ready to join your squad. Made with super soft, marshmallow-like material, Squishmallows offer comfort, support...

Everyone's favorite Fairy-type Pokémon is joining the Squishmallows Squad, Clefairy! This ultra-collectible, ultra-squeezable Pokémon plush is made...

Squishmallows plush toys are here to fill your hearts with love and affection. OFFICIALLY LICENSED PRODUCT: Made by Kelly Toy AWARD WINNING TOY: D...

The perfect baby shower gift. So much to explore – soft book, chime ball, ribbon ring, grasping mirror, play & connect cards, and travel bag. A...

3-in-1 reversible playmat can be laid flat for tummy time or folded into a triangle, clung to magnetic surfaces, or hung on a headrest! So much mor...

Six sides of wonder and exploration for baby! Oodles of soft textured fabrics, a chime, mirror, crinkle ribbons and more, for tummy-time and beyond...

A beary-good companion for baby. This black, white, and red bear lovey has knotted paws for touching and chewing and a paci-holder! A soft-textured...

Easy to hold and bursting with play value. Features include a chime, squeaker, crinkle, teethers and more! All inside this take-along activity toy ...

The ball with it all! Bright colors, high-contrast graphics, a chime, and various fabric textures for sensory exploration and motor development for...

Make dress-up bright and colorful for fashion fans with the Our Generation Love to Shine outfit! This stylish clothing set includes a zip-front, sh...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Adorable and vibrant silver purse with a fantastic Star design!  It’s 5 x 5” purse size with a 12”perfectly sized golden shoulder strap with a tass...

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

The plush border, soft ears and squishy buttons are so exciting to touch, they make it hard to hang up this toy phone. Call a friend! The hippo can...

Little ones will love scrunching those adorably oversized ears or squeezing the plush arms and legs. Make rattling sounds by shaking the snuggly fr...

Have a tweet-tastic day with this fluffy bird buddy. Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleev...

Go on adventures with your new bird buddy by perching it on your shoulder using the magnetic egg Talk, sing and make silly sounds to hear the bird...