If you’ve got holiday shopping on your mind (or a birthday coming up), here’s something worth knowing: two big trends are set to shape the toy world in 2025. And chances are, they’ll shape your shopping list too.
Big Names from Screens Are a Big Deal
Toys tied to shows and movies are still leading the way. In fact, nearly 40% of all toys sold in the U.S. are connected to popular characters. And next year, we’re seeing a wave of new toys inspired by kid-favourites like Bluey, Gabby’s Dollhouse, and more. Experts are calling it the “Blockbuster Besties” trend, and it’s only gaining momentum.
Parents Want Toys That Support Mental and Emotional Development
Today’s parents, especially Millennials are looking for more than just entertainment.
- 63% say they care about how a toy helps their child’s mental, emotional, and social growth (this is called MESH).
- 60% are looking for toys that build STEAM skills—things like coding, creative thinking, and problem-solving.
So what does that mean for toy shelves? More movement-based play, satisfying sensory features (think fidgets), and calming activities that help kids regulate emotions while learning something new.
BrightBean’s Picks for 2025: Toys That Check All the Boxes
Here’s a look at some of the most anticipated toys we carry, combining screen-time favourites with purposeful play:
1. LEGO + Gabby’s Dollhouse Sets
From “Mermaid Aquarium Adventure” to “Gabby’s Party Room,” these creative kits bring favourite episodes to life while building fine motor skills and imagination.
2. MAGNA-TILES Rail Racers
They’re magnetic, they move, and they help kids learn spatial awareness and physics—no batteries required.
3. Ravensburger Advent Calendar Puzzle
A festive countdown with puzzles behind every door—great for quiet play and building patience.
4. ThinkFun Minecraft Magnetic Puzzle
Perfect for travel, this brain-teaser lets Minecraft fans solve challenges using logic and problem-solving skills.
5. Crayola Bluey Art Sets
Bluey-themed creativity kits with stampers, cases, and scribble scrubbies for mess-free fun and imagination.
6. Squishmallows Holiday Collection
Soft, cuddly, and super collectible—with festive friends like Brooke the Polar Bear and Rudolph.
🎸 LeapFrog & VTech Music Toys
From wooden guitars to DJ mixers, these toys help build rhythm, coordination, and confidence through play.
