Black Friday 2018

Under the sea exploration is at your baby’s fingertips with Opus’s Ocean of Discovery™ Tummy Time Water Mat, featuring Baby Einstein’s Opus the Oct...

Wheel them back to get new skills speeding ahead! The "rev up" mechanism inside each of these four cars and trucks makes it easy for babies and tod...

A water activity center that attaches to the tub and generates a double chain reaction of surprising water effects. Enhances STEM based learning b...

Five-piece bath-time play set includes one neoprene crab storage container that floats and four sea creatures. Quick-dry sea creatures include a b...

A subject dear to childrení¢ä‰å??s hearts is in the spotlight as Leslie Patricellií¢ä‰å??s beloved baby character returns.Everybody does it: Kitty,...

Baby will love being able to shake, rattle and teethe all at once. This is sure to become one of baby's favorites. Textured rattle is clear so baby...

Kids will have a great time keeping the beat with these soft and colorful cloth-covered bongo drums! Flip a switch to play in drum mode (pat the dr...

Build them up and knock them down--14 soft blocks combine in endless creative combinations . . . and topple with a gentle bounce that makes the...

With so much to touch and explore, this is the ultimate infant ball! Bababall is woven together by a series of bands made of different textures, v...

Oh, baby! Leslie Patricelli’s one-haired wonder returns to share the love.When you’re an adorable bald baby, your family finds lots of ways to sho...

Your little one will be delighted and engrossed with the Color Wheel Clutching Toy from HABA! This adorable clutching toy features a naturally colo...

Baby can sort and stack the rings, then bat at the base to watch it rock back and forth. Bright colors, shiny reflections and swirling beads stimul...

A stripey fellow who loves to bellow Exploring sounds and textures is easy peasy with Squeezy Zeeby! Squeezy Zeeby from B toys is an accordion zebr...

From Arctic to Zamboni, kids can follow the alphabet on a colorful tour across Canada. On their journey, they'll visit Canadian landmarks, includin...

Story time enchantment continues with the Moonlite Disney's Classics Gift Pack! With 5 Picture discs included, enjoy reading Bambi, Dumbo, Pinocc...

The new super-soft Baby Shark Interlocking Foam Mat is the perfect companion for your baby's tummy time and more! The unisex 12 foam tiles create a...

Bang out a steady rhythm with this three-piece percussion set! Includes a tambourine, a maraca and a clapper. Recommended Age 12+ Months

Karen Katz's adorable babies play peekaboo in this delightful interactive book.Where are Baby's hands? Under the bubbles! Where are baby's eyes? Un...

YES! This must-have toddler title sheds light on some concepts with a comical flair.Yanking cat by tail: no NO. Gentle pat on back: yes YES. And it...

Muffin the Moose has colorful, satin, knottie legs and multiple textures on her hooves with fun crinkles and jingles. Her large, textured antlers a...

MouseLittle Grip Rattle Mouse from Lamaze loves to shake and wiggle about Perched on a rattling strawberry that fits perfectly into your baby’s han...

Read them like books! Stack them like blocks! Little ones are sure to reach out for these tiny board books starring Leslie Patricellií¢ä‰å??s belov...

Ideal for baths or dips in the pool our hooded towel is perfect for newborns to age 18 months. Made of a spa-grade natural terry toweling on the in...

A great toy storage bag that doubles as a play mat - an easy way to keep toys in one place, ready for play! The sturdy cotton and handles make it e...