Research told us our kids would develop better and achieve more if we engaged with them while they played. We also knew we could make the most of that playtime by giving them the right toys at the right stages.

Only we didn’t know what toys or what stages were the right ones. Conventional toy stores didn’t offer much help, and googling only got us so far. We decided the world needed a new kind of toy store. One that gives parents the ability to plan for each developmental milestone and get out in front of every new academic challenge their kids will face. So we started Bright Bean.

At Bright Bean, we’ll walk with you through your child’s development and education from birth to age 4. We’ll show you the right educational toys, games, and books to make playtime count toward those goals.

All children should have the best chance to achieve their dreams. And as parents, it’s your job to give them that chance. Your kids can kick butt. We’ll help.

We have taken the time to expertly curate only the best and high quality toys from around the globe, plus, trusted guidance and inspiration to help your kids reach their potential.