Cognitive Development

SUPER SOFT - Made from incredibly cozy- polyester fiber, these squishy toys have a marshmallow-like texture that's pillow-soft LOVABLE BUDDIES: Of...

LOVABLE BUDDIES: Offers comfort, support and warmth as friends, couch companions, pillow pals, bedtime buddies and travel teammates.

PERFECTLY SIZED - These plushies are warm cuddly fun and the right size for taking with you wherever you go SUPER SOFT - Made from incredibly cozy...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet - Kitt. This plush crinkle toy, featuring Kitt the fox, comforts baby at home...

Luxury meets comfort in the Calm Springs Plush Activity Gym. Featuring a super plush mat with the Bliss Blend bamboo and cotton surface offers pre...

The Ingenuity Calm Springs Plush Activity Pal- Kitt is a parent's must-have friend and baby's new buddy. The adorable, plush Kitt the fox character...

QUAD UP Grow your Squishmallows Squad with the super-soft, medium-sized Minnie Mouse HugMees plush MUST-HAVE Bring the magic of Disney home with t...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

This interactive carrier comes complete with a cuddly plush puppy and an array of colorful accessories to spark engaging playtime anywhere. Press...

The coolest self-soothing aid, this igloo automatically plays lullabies, melodies and nature sounds when restless babies cry Set the timer or tuck...

Have a tweet-tastic day with this fluffy bird buddy. Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleev...

Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleeve and perching your new friend on top. Like birds of ...

This reversible unicorn dragon cape is the ultimate fantasy cape! Bold bright colors of gorgeous aqua blue, lilac and pink, with shiny metallics an...

Introducing our Panda Cuddle Cape – a playful and adorable accessory to bring panda magic to your little one's world! Crafted with soft white and b...

Introducing our Panda Cuddle Cape – a playful and adorable accessory to bring panda magic to your little one's world! Crafted with soft white and b...

Unleash the spirit of adventure with our German Shepherd Dog Cape – a playful accessory for your little one's imaginative escapades! This charming ...

Cuddle up with a colorful, plush caterpillar that features seven fabrics and textures for exciting hands-on discoveries Explore the soft buttons a...

Sew up a half dozen super sweet donuts full of adorable animal personality!   The kit comes with everything you need (even a donut box!) to whip up...

Dive into exploring the senses! With multiple textures, a light-up heart and five piano keys, the Snuggle & Discover Baby Whale gives baby a s...

Baby’s First Friend: Puffaboo the toy elephant keeps babies giggling with ears to cover up its eyes for fun games of peek-a-boo with your happy li...

A calming plush panda after your own heart!Press the tummy to cycle through four bedtime melodies, each accompanied by a red light and a vibration ...

COLLECT THEM ALL- So many characters in all sizes to choose from! PERFECTLY SIZED SQUISHMALLOWS- These soft plush stuffed animals are warm cuddl...