Learning & Development (Black Friday)

The Baby Einstein Ocean Explorers Sensory Splash Water Mat is a refillable water mat perfect for tummy time exploration. This soft, refillable mat ...

The Groovy Glob of gratifying goo with juicy jelly bubble beads this ultimate stress ball will help you mellow out finding inner peace and tranqui...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friendly face and a sweet baby blanket to promote healthy sleepin...

OFFICIAL MS. RACHEL SENSORY TOYS: Features Ms. Rachel's likeness & multiple sensory features to stimulate early development: crinkly textures,...

Sing, record or use the funny voice changer! Watch your superstar as he wows the crowd (that's you mama). Grab this sing-along microphone and spin ...

Store the pen and paper and enjoy learning to write letters and numbers in an amusing way by using sand! This interactive set comes with a tray tha...

March to your own beat with the parum pum pum drum! this colorful drum has a big handle and strap for little hands. Silly centipede drum sticks, ji...

The Baby Einstein Ocean Explorers Opus’s Shake & Soothe Teether Toy & Rattle helps soothe sore gums and stimulate baby’s senses with multip...

It's a prehistoric dino surprise! Your little ones will discover sorting and matching new skills every time they play with the Babysaurs Sorting Se...

Each sold separately. Ships in randomly selected, assorted colours based on availability. The Classic NeeDoh is the Groovy Glob that started it all...

Get the perfect views of your surroundings with this Plan Toys camera. Point, focus, and click the camera and see the different images through the ...

Finally – a security blanket that won’t get dropped and left behind. With the removable toy link, you can easily hook this soothing blanket to the...

Ms. Rachel Tummy Time Activity Bus Folding Play Mat with Baby Mirror & Sensory Toys for Interactive Play Baby Learning Toys

Encourage baby’s fine motor skills and sensory discovery with the Baby Einstein Touch of Nature Sensory Toy. This set of 4, BPA-free sensory toys f...

ENTERTAINING SOFT TOYS FOR BABIES: Arty Says Cheese is sure to put a smile on babies' faces. The fluffy, cuddly plush has a cute peekaboo crinkly ...

Pull the clip so that the cockerel head moves up and down and the tail moves back and forth bright colours and contrasting patterns, multiple textu...

CUDDLY SOFT TOY - Jasmine features a brightly coloured, soft plush body that's ideal for cuddling and encourages tactile stimulation. With lots to...

Squishy, Squeezy donut fidget, filled with jelly!  Nee Doh Jelly Dohnut comes in 6 different 'flavors.' Colours may vary. Each sold separately, sel...

GREAT FOR PRESCHOOLERS: Dive into a sea of hands-on play! This ocean adventure sensory kit is the perfect quiet time, calm down toys for kids who ...

It’s a feelings fiesta! Kids build essential social-emotional learning skills as they explore this toddler learning toy’s friendly nesting fruit. D...

Inspire imaginative barnyard adventures through kinetic play with 4 adorably round farm animal Rollables Includes a cute cow with chime, cheery ch...

Inspire imaginative safari adventures through kinetic play with 4 adorably round wild animal Rollables Includes a striped zebra, mischievous monke...

SENSORY TOY: This uniquely textured putty makes a crackle sound every time you squeeze it! Squish, squash, smash, and squeeze Playfoam Putty for...

Shape sorting is a piece of cake with the Sort & Sweet Cupcakes Shape Sorter from Bright Starts! Each of the 6 easy-to-grasp cupcakes encourage...