New Arrivals (Black Friday

ALEX Jr. Jungle Fun Activity Cart keeps your child busy for hours Great for kids who have taken their first steps, this portable playset features s...

The ALEX Toys - Artist Studio, Ready, Set, Art Caddy, 78 lets you store, spin and create Spinning caddy has places to hold several art items, such ...

The ALEX Toys - Artist Studio, Color Scroller, is the perfect way to color (50) pictures and create your own slide show As pictures are completed, ...

The ALEX Toys - Do-it-Yourself Wear, Spike Jewelry Activity Kit, is the perfect set to spike up your style Kids can make (7) bracelets with the inc...

Skill building set for pre-school children! Prepare pre-kindergarteners to learn skills they'll need! Children can get a kick-start on learning the...

Multi Alex Toys All Duct Out for fab fashion fun For the young fashion designer in training... a Kit to make belts, jewelry, headbands, a purse and...

Duct Tape Bangles - Wrap and Wear. Join the latest trend by wearing duct tape jewelry you've made yourself. This is no ordinary duct tape, either. ...

Discover Learn To Dress Monkey teaches children how to dress on their own from head to toe. Made of plush fabric, this chimp helps your child learn...

The Alex Toys My First Sewing Kit will introduce children to the creative world of sewing. It’s a skill that lasts a lifetime and can be used to m...

Read the fun story of two young engineers, Ty and Karlie Omega, and build simple models of the amusement park rides they encounter on their family ...

Read the fun story of two young engineers, Ty and Karlie Omega, and build simple models of the aircraft they discover on their hilarious family vac...

Read the funny story of two inquisitive kids and build simple models of the vehicles they encounter on their comical trip to the supermarket with t...

Yamslam is a fresh twist (with a BIG boost of fun) on popular dice games. With its interactive gameplay and attractive, self-contained design, this...

Test your memory and appetite for laughs with this easy to learn and quick game of strategy. Cartoonish wooden characters bring pizzazz to this Ti...

March to your own beat with the parum pum pum drum! this colorful drum has a big handle and strap for little hands. Silly centipede drum sticks, ji...

The B. Zany Zoo Wooden Activity Cube changes the playing field for wooden blocks. Not just a solid cube with carved sides, this activity cube is fi...

A fantastic way of learning and also having fun, 10 blocks, each having pictures on each side, which means that this toy features 60 pictures for c...

Express your own unique style by using fabric and ribbons woven around wooden bangles. Includes: Wooden Bangles, Embroidery Thread, Assorted Fabric...

Who wants to be a superhero, a HOT PINK superhero? Create your own perfectly pink superhero character and design their signature cape. The sky's th...

Begin a lifetime of scientific investigation and understanding with 29 fun experiments in five key areas: nature, physics, chemistry, air, and wate...

Let your imagination run wild and create individual works of three-dimensional sculptural art. Start by building a basic framework for a sculpture ...

What is today? For a child, that simple question can have so many answers-and this daily calendar helps satisfy them all. Kids will feel a greater ...

Who's ready for breakfast? With this wooden play food set, a young chef can prepare two golden-brown pancakes with all the fixings on a cooktop s...

Load up on play kitchen and grocery store essentials and get playtime rolling with this durable rolling grocery basket filled with play food boxes ...