New Arrivals (Black Friday

A swirling vortex, teetering baskets, gravity-fed ramps and hairpin turns all easily connect; five colorful marbles are included in this 52-piece ...

Tune into classic kids' melodies in 80s-style rock 'n' roll, country and jazz styles—plus the Alphabet Song Strengthen little fingers with two f...

Start the kitty rolling by pushing or pulling, then see it skate back and forth all by itself; kiddos love to follow this cruising cat Pres...

A is for alligator, B is for bear, C is for cat, D is for dog; meet animals and letters with four light-up buttons! Explore cause-and-effect as th...

When your little one insists on wearing a snowsuit in the sun, let Bear tell them all about what to wear for the weather Bear shows kiddos what to...

Hear numbers and first words for weather and more as you press five app buttons for the weather, email, a camera, calendar and music Get little fi...

Give baby a set of keys to explore with sights, sounds and textures; teethable key stimulates baby's gums Toss in a diaper bag or clip to stroller...

Best for ages: 3 to 24 months What’s black and white and cute all over? It’s the Take Me With You Zebra™! This cuddly critter invites little ones...

Spin, shake or roll the ball to trigger playful sounds and music; find the mama and baby sloths inside the spinning ball – peek-a-boo! Feel plush,...

Keep entertainment close at hand; give baby this take-along tablet at home or on the go Nine squishy, light-up buttons encourage babies and toddle...

At home, daycare, grandma's house or in the car, help babies settle and snooze anywhere; Sleepy Sounds Baby Bear fits in diaper bag so it's always...

Go on adventures with Peter Parker, Miles Morales and Gwen Stacy with the Spidey and His Amazing Friends Spidey Learning Watch! This electronic wri...

Discovery is all play and no work on the Peppa Pig Play Smart Laptop! This role-play toy features Peppa Pig’s voice and is packed with 15 games and...

Let’s read a story! Play all day with Peppa Pig and the Read With Me Peppa plush toy and book set. Kids can cuddle up with Peppa Pig and use the th...

Take to the sky with the PAW Patrol Learning Pup Watch! This wearable gadget featuring a 3D Skye on the cover features 12 digital clock faces, time...

Get fired up with the PAW Patrol Learning Pup Watch! This wearable gadget featuring a 3D Marshall on the cover features 12 digital clock faces, tim...

Get on the case with the PAW Patrol Learning Pup Watch! This wearable gadget featuring a 3D Chase on the cover features 12 digital clock faces, tim...

All aboard for pop-up surprises! Join the animal friends on the Pop and Sing Animal Train. Explore the fidget features on the wheels to work little...

Get your super senses ready to explore with the Smellephant! With her magical trunk and five fruit play pieces, this elephant teaches kids about us...

The Let’s Go Rescue Pup is ready to be the newest member of the family. With a detachable leash and puppy care accessories, this pup comes with wha...

There's always a doctor in the house with the Smart Chart Medical Kit!Kiddos can care for their family, friends, dolls and stuffed animals with thi...

Brighten playtime and discovery with the Little Apps Light-Up Tablet™. Playful animations and sound effects pair with 12 learning activities to eng...

Take the stage and sing with the Sing It Out Karaoke Microphone™! Let your vocals shine with this kid-size microphone. Sing along to the 15 include...

Fix and play with the Drill and Learn Toolbox by VTech! Open this toddler-friendly toolbox and get ready for role-play fun with the included electr...