Soft Toys & Books

3-in-1 reversible playmat can be laid flat for tummy time or folded into a triangle, clung to magnetic surfaces, or hung on a headrest! So much mor...

Make dress-up shine for fashion fans with the Our Generation Splash of Pink outfit! This 18-inch doll clothing set includes a zip-front, metallic h...

Make dress-up bright and colorful for fashion fans with the Our Generation Love to Shine outfit! This stylish clothing set includes a zip-front, sh...

Introducing our Happy Rainbow Purse, a whimsical accessory adorned with shimmering glitter and an adorable smiley face. The eye-catching rainbow co...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

Have a tweet-tastic day with this fluffy bird buddy. Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleev...

Mini Calin Bunnies - Brown Eyes is an 8-inch baby doll that is lighweight and the perfect size to take along everywhere. Its head and limbs are mad...

Gear up for action with our K9 Unit Police Costume Set – the perfect ensemble to inspire your little one's heroic adventures! This dynamic set incl...

Gear up for action with our K9 Unit Police Costume Set – the perfect ensemble to inspire your little one's heroic adventures! This dynamic set incl...

Play a classic game of peekaboo and help little ones understand that Kitty is always there, even when they can’t see its face Press the big heart ...

Based on the research that race, gender, consent, and body positivity should be discussed with toddlers on up, this read-aloud board book series of...

Sew up a half dozen super sweet donuts full of adorable animal personality!   The kit comes with everything you need (even a donut box!) to whip up...

The Baby Einstein Ocean Explorers Neptune’s Cuddly Composer Musical Discovery Toy is a soft plush that comforts and entertains baby as they explore...

The Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on...

Dive into exploring the senses! With multiple textures, a light-up heart and five piano keys, the Snuggle & Discover Baby Whale gives baby a s...

This Squishmallows™ Plush Pouch with Applique is perfect for school, home or office. Cute Design featuring with TOP 5 of Squishmallows! The Squishm...

This Squishmallows™ Plush Supply Pouch is perfect for school, home or office. Great Design featuring Fifi The Fox! The Squishmallows™ collection of...

To stimulate Baby’s 5 senses, many activities to discover.-Fine motor skills: A handle with 3 balls.-Taste: 2 flexible part to chew to relieve B...

Bestselling, beloved author Sandra Boynton--and a very exuberant chicken!--have an important message to share in this inspiring and highly giftable...

Learn to read with help from your favorite Pokémon! This boxed set of twelve easy-to-read books is designed just for kids learning their letter sou...

The 1-2-3 Count Soft Activity Book is perfect for little hands and encourages learning through repetition and developing coordination skills. Each ...

PERFECTLY SIZED - These lovable and squeezable Squishmallows are the softest and cutest plush toys around!SUPER SOFT - Made from incredibly cozy-po...

Alonzo is renting a party bus for his birthday weekend! He wants to spread party vibes all over town with his squad. The bus has two coolers for sn...