Soft Toys & Books

If you’re looking for a feline friend, Cameron’s your cat. He loves to jump in and out of boxes, build forts with his friends Hoot and Wendy and us...

If you want to find Sissy, it's likely she's surrounded by comic books and board games. This quirky 'Mallow is always looking for more to add to he...

Meet Renate. She wants to be a surgeon when she grows up. Even though being in the hospital can be scary sometimes, she wants to be a superhero to ...

Prince is considered royalty on the playground. You can’t miss him doing flips and tricks across the monkey bars with his adventurous Squishmallows...

This ultra-squeezable plush is made with high quality and ultra-soft materials. Add this adorable plush to your Squishmallows collection. This coll...

Official Squishmallows product - Look for the official seal and join the Squad! Each Squishmallows comes with a unique name and bio. Ansel just ma...

Squishmallows are made with ultrasoft, high-quality material. Each Squishmallows comes with a unique name and bio. Gasten can’t wait for winter! O...

It’s time for tummy time adventures with this loveable rhino. His sturdy back is built for tummy time support and the detachable activity station w...

It’s time for a trip to the savannah with this Roll & Play Sound Cube. With bright and colourful animals on each side, watch as your baby explo...

The My First Snuggle Friend Zebra set is a great gift for babies and the soft, snuggly zebra makes a cute first friend. Contrasting colours and dif...

The little birdie sitting in the top cup is fun to shake and hear the rattle noises, and the birdie’s nest cup features a suction base, perfect for...

SENSORY TOYS AND GIFTS FOR BABIES - This colourful elephant activity toy is packed with multisensory features to explore. Baby will love to play an...

Enjoy early counting and colour fun with My First Book: Numbers and Colours. Each of the five double-sided pages in this soft book includes multise...

This loveable birdie will become a staple while on the go with your baby. Multisensory details will keep little fingers busy, and the contrasting c...

This loveable meerkat activity toy will entertain baby while on the go. Multisensory details will keep little fingers busy, while the bright, silic...

This colourful giraffe activity toy will keep baby entertained whilst on-the-go. Multisensory details will keep little fingers busy, and the contra...

There is nothing better than spending time with your best friends forever! One of the best activities to do with your BFFs is make friendship brace...

Flora the Bunny™ is always ready to play with baby – and now she’s even better than ever!   The animated Flora the Bunny plush by Baby GUND® is an ...

Cozys™ are cuddly companions made from soft, textured fabrics that feel as familiar as hugging an old friend! At 10 inches long, this playful panda...

Put it to work as an ottoman, side table, extra seating, or even a rollable fort building piece. Premium look + feel. -Wipeable + water-resistant. ...

Educational tapestry art that's ready-to-hang and easy as 1, 2, 3.  -Includes wooden dowel and string. -Premium look + feel. -Wipeable + water-resi...

Educational tapestry art that's ready-to-hang and easy as 1, 2, 3.  -Includes wooden dowel and string. -Premium look + feel. -Wipeable + water-resi...

A bespoke little getaway made pint-sized for when they (or you) need some space. Their own reading, napping, playful haven. Padded Mat and Bunting ...

Think beach towel, picnic blanket, craft mat, or even tablecloth. Ultra portable and great on the go.  Premium look & feel. -Wipeable and water...