Soft Toys & Books

Inspire imaginative safari adventures through kinetic play with 4 adorably round wild animal Rollables Includes a striped zebra, mischievous monke...

THE PERFECT FIRST DOLL: Meet Ollie, an 8” snug up doll designed for little hands and sensitive skin—an ideal first doll and makes perfect gender-n...

OFFICIAL MS. RACHEL SENSORY TOYS: Featuring Ms. Rachel's friend Herbie and multiple sensory features to stimulate early development: teether ring ...

Perfectly sized Squishmallows- These plushies are warm cuddly fun and the right size for taking with you wherever you go Suitable for all ages. An...

SUPER SOFT - Made from incredibly cozy- polyester fiber, these squishy toys have a marshmallow-like texture that's pillow-soft LOVABLE BUDDIES: Of...

LOVABLE BUDDIES: Offers comfort, support and warmth as friends, couch companions, pillow pals, bedtime buddies and travel teammates.

PERFECTLY SIZED - These plushies are warm cuddly fun and the right size for taking with you wherever you go SUPER SOFT - Made from incredibly cozy...

This gingerbread boy is ready for action! Jordan went to school to be a firefighter AND an EMT, so he is one of Mrs. Claus’ favorite holiday helper...

Watch out children, Croco can grab at any time! When his belly starts to rumble, he catches everything that comes in front of his big mouth. "Food"...

This pup’s gotta fly! Kids three and older will delight in transforming into Skye from PAW Patrol™ with this cool pink and silver role play backpac...

A luxurious double-sided playmat + sensory ball; a match made in toy heaven. Enjoy textures, teethers, a discovery mirror, and crinkle sounds. A do...

Easy to hold and bursting with play value. Features include a chime, squeaker, crinkle, teethers and more! All inside this take-along activity toy ...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Introducing our Happy Rainbow Purse, a whimsical accessory adorned with shimmering glitter and an adorable smiley face. The eye-catching rainbow co...

ENTERTAINING SOFT TOYS FOR BABIES: Lovey the Pug is sure to put a smile on babies' faces. The fluffy, cuddly plush has crinkly ears and a sparkly ...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

Gear up for action with our K9 Unit Police Costume Set – the perfect ensemble to inspire your little one's heroic adventures! This dynamic set incl...

Care Bears are back and are just as caring and sharing as ever! The iconic 80’s brand features collectible plush bears, all with their own unique c...

ENTERTAINING SOFT TOYS FOR BABIES: Alise the Axolotl is sure to put a smile on babies' faces. The fluffy, cuddly plush has a crinkly tail and ears...

Bonding Moments: Fabric sensory book unfolds to a variety of fun scenes and colors, promoting close, nurturing interactions between baby and careg...

Play a classic game of peekaboo and help little ones understand that Kitty is always there, even when they can’t see its face Press the big heart ...

Based on the research that race, gender, consent, and body positivity should be discussed with toddlers on up, this read-aloud board book series of...