Soft Toys & Books

Squishmallows plush toys are here to fill your hearts with love and affection. OFFICIALLY LICENSED PRODUCT: Made by Kelly Toy AWARD WINNING TOY: D...

The perfect baby shower gift. So much to explore – soft book, chime ball, ribbon ring, grasping mirror, play & connect cards, and travel bag. A...

3-in-1 reversible playmat can be laid flat for tummy time or folded into a triangle, clung to magnetic surfaces, or hung on a headrest! So much mor...

Six sides of wonder and exploration for baby! Oodles of soft textured fabrics, a chime, mirror, crinkle ribbons and more, for tummy-time and beyond...

A beary-good companion for baby. This black, white, and red bear lovey has knotted paws for touching and chewing and a paci-holder! A soft-textured...

Easy to hold and bursting with play value. Features include a chime, squeaker, crinkle, teethers and more! All inside this take-along activity toy ...

The ball with it all! Bright colors, high-contrast graphics, a chime, and various fabric textures for sensory exploration and motor development for...

Make dress-up bright and colorful for fashion fans with the Our Generation Love to Shine outfit! This stylish clothing set includes a zip-front, sh...

Adorable and vibrant silver purse with a fantastic Star design!  It’s 5 x 5” purse size with a 12”perfectly sized golden shoulder strap with a tass...

First Fidget Toys: This caterpillar features a flexible body that little ones will love to bend, twist and turn, and then be delighted that the to...

The plush border, soft ears and squishy buttons are so exciting to touch, they make it hard to hang up this toy phone. Call a friend! The hippo can...

Little ones will love scrunching those adorably oversized ears or squeezing the plush arms and legs. Make rattling sounds by shaking the snuggly fr...

Have a tweet-tastic day with this fluffy bird buddy. Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleev...

Go on adventures with your new bird buddy by perching it on your shoulder using the magnetic egg Talk, sing and make silly sounds to hear the bird...

Go on adventures together by sliding the fabric-covered magnetic egg under your shoulder sleeve and perching your new friend on top. Like birds of ...

Mini Calin Bunnies - Brown Eyes is an 8-inch baby doll that is lighweight and the perfect size to take along everywhere. Its head and limbs are mad...

With its soft body and sweet vanilla scent, the Babidoux comforter is specially designed to be reassuring and soothing. Perfectly sized for little ...

The iconic 80’s brand and original toy collectibles expression is ready to meet a whole new generation of kids! Featuring the most-beloved Care Bea...

Cuddly Toys: Meet Olivia! She's brightly colored with a friendly embroidered face, a textured skirt, and a rattle flower to keep any baby or toddl...

Roll & Play is the first game designed specifically for toddlers! Simply toss the big plush cube and identify which colored side faces up. Choo...

Play a classic game of peekaboo and help little ones understand that Kitty is always there, even when they can’t see its face Press the big heart ...

BLACK AND WHITE DEVELOPMENTAL TOYS: From Manhattan Toy’s award winning Wimmer-Ferguson infant collection - the original innovator of black and whi...

BLACK AND WHITE DEVELOPMENTAL TOYS: From Manhattan Toy’s award winning Wimmer-Ferguson infant collection - the original innovator of black and whi...

This market basket play food fill-and-spill toy is a fun way for infants and toddlers to discover textures and sounds The 5-piece infant toy inclu...