Educational Insights

Robots rule! The Design & Drill Robot is the perfect introduction to STEM-based learning through basic engineering and construction play. Snap...

What’s more fun than Playfoam®? Why, sparkling Playfoam of course! Just squish our sparkle Playfoam, shape it however you like, squash it back down...

COLLECT & OBSERVE ROCKS: Take it on your adventures, collect and store rocks in the storage compartment, then extend the eyepiece and view you...

Safari Jr. Is coming in loud and clear: the all-new, walkie talkie is here! share the fun with friends over 300 feet away using these just-for-kid...

SENSORY TOY: This uniquely textured putty makes a crackle sound every time you squeeze it! Squish, squash, smash, and squeeze Playfoam Putty for...

Kids use a kid-friendly power drill and colorful bolts to build their own, working crane—then unfold the package to create a pretend play construct...

TAKE CREATIVE CODING TO THE MAX! From simple designs to complex code creations, Artie Max translates your code into colorful works of art. With th...

The Big Idea Build Humpty’s wall, then knock it down, load it up, and begin again somewhere else with this adorable nursery-rhyme-themed play set! ...

Budding designers can power up their imaginations and build coordination and creative thinking skills as they drill colorful, child-size bolts into...

HOW TO PLAY: Spin to start your turn. Then use the Ruby scissor scooper tool to fly across the kingdom and collect the matching color gem. The fir...

SPARK MORE EXPLORATION! Discover the world with science & exploration toys designed just for kids to get up close with nature, peer into outer...

SPARK MORE CONFIDENCE! Boost confidence with core learning toys that build the skills kids need for school success AWARD-WINNING HOT DOTS: Hot Dot...

SPARK MORE CURIOSITY! Help little ones wonder, think, explore, and discover with STEM & coding toys that encourage new interests and spark new...

Kids can create groovy new styles for Pete the Cat using peel-and-stick outfits they design themselves! Use the four included crayons to color 100+...

Get ready for building fun on the run with this portable construction bucket featuring a drillable activity board lid!Psst…They’re Learning! Suppo...

Little STEM learners can complete 15 amazing, hands-on experiments right out of the box.Psst…They’re Learning! Encourages scientific experimentati...

The Big Idea Design your own fashions! Large, easy-to-color dolls and outfit stickers stick (and unstick) for frustration-free design and displ...

Construct your own pretend-play kingdom with this set of stackable blocks featuring solid colors on three sides and castle-themed designs on the ot...

Construct your own kingdom with this set of stackable blocks featuring solid colors on three sides and castle-themed designs on the others!

Make a space to call your own with Fantastic Forts Fairy Tale, the under-the-table fabric fort! Drape the fairy tale–themed fort base over any tabl...

Little builders get busy with a workbench and tool set designed just for them! Hammer nails and drill bolts directly into the bench to create color...