Soft Toys & Books

Celebrate the special bond between grandmas and grandkids with this delightful New York Times bestseller that puts the kids in charge of babysittin...

Finally – a security blanket that won’t get dropped and left behind. With the removable toy link, you can easily hook this soothing blanket to the...

Clip the soft, expandable, vibrating ice cream pull-toy infant toy to strollers, diaper bags, high chairs, car seats, and more to keep the fun clo...

At home, daycare, grandma's house or in the car, help babies settle and snooze anywhere; Sleepy Sounds Baby Bear fits in diaper bag so it's always...

THE PERFECT FIRST DOLL: Meet Ollie, an 8” snug up doll designed for little hands and sensitive skin—an ideal first doll and makes perfect gender-n...

OFFICIAL MS. RACHEL SENSORY TOYS: Soft, farm-themed baby developmental play set with 8 animal environments, a plush toy cow, colorful ribbons, and...

OFFICIAL MS. RACHEL SENSORY TOYS: Featuring Ms. Rachel's friend Herbie and multiple sensory features to stimulate early development: teether ring ...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet - Deni. This plush crinkle toy, featuring Deni the raccoon, comforts baby at ...

Yippee! Let’s go on a great adventure tour. This cuddly soft playmate will immediately win your baby’s heart. No wonder, because there is so much t...

A luxurious double-sided playmat + sensory ball; a match made in toy heaven. Enjoy textures, teethers, a discovery mirror, and crinkle sounds. A do...

Mylar mirror for the baby to see reflection Buzzing bee vibrates with noise High contrast patterns and textures for baby to explore

ENTERTAINING SOFT TOYS FOR BABIES: Alise the Axolotl is sure to put a smile on babies' faces. The fluffy, cuddly plush has a crinkly tail and ears...

Bonding Moments: Fabric sensory book unfolds to a variety of fun scenes and colors, promoting close, nurturing interactions between baby and careg...

The Baby Einstein Ocean Explorers Neptune’s Cuddly Composer Musical Discovery Toy is a soft plush that comforts and entertains baby as they explore...

The Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on...

To stimulate Baby’s 5 senses, many activities to discover.-Fine motor skills: A handle with 3 balls.-Taste: 2 flexible part to chew to relieve B...

The Hunny Bunny Beige Snuggle Pod, complete with precious bunny ears and a poofy cotton tail, hides a sleepy, 8 inch doll inside. Perfect as a fi...

Every engaging story needs an antagonist and the LEGO® Lord Voldemort™ plush character will fill that role during kids' imaginative play, perhaps ...

The See and Say Book is a unique development toy designed to teach visual recognition in babies. Your baby will be captivated by the bold patterns,...

Soft books help little ones discover the joy of reading. Engage them early with the Find the Frog? soft activity book. Help find this adorable Frog...

Think beach towel, picnic blanket, craft mat, or even tablecloth. Ultra portable and great on the go.  Premium look & feel. -Wipeable and water...

A soft, stationary play space complete with artisanal knit rattles for little ones beginning to explore the world around them. Easily wipeable, ext...

OFFICIAL MS. RACHEL TOYS: This super-soft lovey for babies features Ms. Rachel's friend Herbie and a sweet baby blanket to promote healthy sleepin...